Hospices face the challenge of raising millions of pounds each year to keep their excellent and highly valued services running. So any new ideas for boosting profile, encouraging participation and increasing support are well worth considering.
Last week, Julia Davies, account manager for Shropshire marketing, design, web and PR agency matm, was asked to speak to 67 hospice lotteries, at their annual conference, about social media – and, in particular, facebook and Twitter. Social media is an area of marketing that matm is increasingly asked to help with.
The audience reflected a wide range of experience, from those who are terrified to tweet to those who are avid facebook fans. Most, though, were clearly keen to embrace all options and reap the benefits.
Charity fundraising is increasingly about building longterm relationships and social media offers great tools for finding new friends and supporters and helping to make relationships last.
Some hospices are already finding social media activity is generating rewards, says Julia. One reported: “It has helped us attract new lottery donors, obtain professional photography, recruit volunteers for marshalling events, find people to lend us equipment and generate lots of enthusiasm for our hospice.”
One clear message, says Julia, is that you need the right social media approach – and to give it time to bed in and work. She adds: “Don’t be scared, get started with your social media ‘friend-raising’. You never know where it may take you!”