An icon is instantly recognisable. Just ask fans of Marilyn Monroe. And designers are creating new ones every day.
Here at Shropshire marketing, design, web and PR agency matm, in Jackfield, Telford, we have just created an icon for Lavendon Access Services, the group which owns the Panther and Nationwide Platforms brands, among others.
It’s designed to illustrate the latest development in the powered access industry – a personnel lift that gives low level access. Think of it as the replacement for the standard ladder, which in many workplaces is no longer considered safe.
These smaller machines are increasingly used in shops, offices, hotels and leisure centres. And now the icon we have created will sit proudly alongside others that depict the powered access industry.
Designer Tom Blockley said: “Designing icons for particular product types can be a very powerful way to depict the machine. Pictures paint a thousand words and this icon will help Lavendon customers identify the machine type quickly and easily.”
The knack is to reduce the design to its simplest form while ensuring the object is instantly recognisable. Tom drew the new icon in industry standard illustration software, so it can be used in any size, from small icon to the size of a building (if required!).
So our icon might not be a sex goddess but it’s still perfectly formed.