Facebook App for football fans

Tuesday 31st January 2012   by Neil Dicken

In late 2011, Arsenal Football Club introduced a Facebook app for its fans. Supporters are able to customise banners which show support for their team.  Designs are entered into a competition, with the lucky winners having their banners produced and displayed around the Emirates Stadium during certain home games throughout the season.

The campaign uses social media to allow Arsenal supporters from around the world, who are unable to attend a home game, to show their support for the London club.

Hal Stokes, of media agency Essence, said:

“A supporters commitment to their club is embodied in their thinking, communication and behavior, and is a passion that is often impossible to truly reflect in marketing activity. Capitalising on the social interactivity of the medium, the app harnesses the culture of Facebook to bring supporters together around the club online as well as offline. I think this is a fantastic initiative by Arsenal FC that will be widely embraced by their huge global supporter base as they try to create online content that comes alive in the excitement of an Arsenal home game.”


Maybe we’ll see a similar use of social media at one of Shropshire’s football clubs, Shrewsbury or Telford…?

A winning newsletter for Telford business

Monday 30th January 2012   by Neil Dicken

We have just finished the design, print and copywriting of the latest newsletter for Telford based company, IPS (Independent Parts and Services), who are Europe’s largest supplier of parts and service to the Access Industry. The A4 newsletter is 4 sided and uses the company’s corporate colours of black and yellow throughout.

With a nod to the Olympics taking place in the UK this year, matm graphic designer Neil Dicken used the silhouette of a sprinter on the front cover. The figure appears to be crossing a finishing line away from any visible competition – a representation of IPS’s position in the powered access parts and service market.

 

IPS Newsletter 2012 -Cover

matm has designed, written and printed newsletters, often to tight deadlines, for a number of companies – from small local operations through to large international companies.

Get in contact by clicking above on ‘contact us’ and we can discuss how we’ll help you produce a first class newsletter.