In late 2011, Arsenal Football Club introduced a Facebook app for its fans. Supporters are able to customise banners which show support for their team. Designs are entered into a competition, with the lucky winners having their banners produced and displayed around the Emirates Stadium during certain home games throughout the season.
The campaign uses social media to allow Arsenal supporters from around the world, who are unable to attend a home game, to show their support for the London club.
Hal Stokes, of media agency Essence, said:
“A supporters commitment to their club is embodied in their thinking, communication and behavior, and is a passion that is often impossible to truly reflect in marketing activity. Capitalising on the social interactivity of the medium, the app harnesses the culture of Facebook to bring supporters together around the club online as well as offline. I think this is a fantastic initiative by Arsenal FC that will be widely embraced by their huge global supporter base as they try to create online content that comes alive in the excitement of an Arsenal home game.”
Maybe we’ll see a similar use of social media at one of Shropshire’s football clubs, Shrewsbury or Telford…?