QR codes boost for tourism – and for taking a walk to the pub

Tuesday 28th February 2012   by Andy Comber

Here’s an example of how a bit of technology that, a year ago, was hardly heard of, is now so mainstream that it’s being used to help support the villlage pub.

QR codes, which can be scanned using a mobile phone camera to bring up a link to a web page, are being used to boost rural pubs by promoting walks in the countryside.

The Shropshire Hills Area of Outstanding Natural Beauty Partnership has created 12 circular walks that have pubs on each route – and is promoting them using QR codes on posters and beer mats…obviously.

Tilt shift photography – we’re loving that!

Wednesday 22nd February 2012   by Neil Dicken

‘Tilt-shift photography’ is a unique, almost playful type of photography in which a camera is manipulated so that the real, life-sized subject look like miniature-scale models.

The phrase describes the use of camera movements on small and medium format cameras and also sometimes refers to the use of tilt for selective focus.

Sometimes the term is used when a shallow depth of field is simulated with digital postprocessing; the name may derive from the tilt-shift lens normally required when the effect is produced optically.

Why not have a go yourself if you have an Iphone:  Art&Mobile TiltShift Generator.

Below are a few of our favourite examples for you to have a look at. We’re loving that!


Creating mobile optimised templates in Coffeemail

Wednesday 15th February 2012   by Neil Dicken

With more and more emails being read via smart phones, it has never been more important to consider you mobile subscribers.

matm’s bespoke email/e-shot template, Coffeemail, now supports mobile browsing – allowing for more of your subscribers to enjoy your eshots just as you created them.

Below are examples of templates for a web based layout and a mobile layout:

Mobile Template Example

Hit the ‘contact us’ button above with any questions!

We’re loving that – QR Codes at the Bike Show

Monday 13th February 2012   by Neil Dicken

The Motorcycle Live show took place at the LG Arena, Birmingham – and the qr codes were out in force! Pretty much every corner of the hall had companies getting on the qr code bandwagon, including manufacture stands, bike product spec stands, retail outlets and competition forms. Below are a few examples of the various ways qr codes were used on the day:

Here at matm we are able to quickly produce qr codes for you and have generated a number for clients’ business cards. As well as holding personal information such as website details, email address and phone number, qr codes are being used more and more for product/loyalty marketing, as above. Lots of companies are using qr codes, so if you are not yet ‘scannable’ then click on contact us and let us help!

An eye for design and the stomach for pizza!

Thursday 9th February 2012   by Neil Dicken

Just a quick blog post especially for those of you feeling a little peckish!

We have just finished amending a menu we designed for Bridgnorth based ‘Peepo Pizza’. matm Designer, Neil Dicken updated the menu artwork to include the new dishes along with the new ‘Super 7 Pizzas’ offer.

So if you live in Shropshire, have an eye for design and the stomach for a pizza, click on the menu below and perpare to salivate!



Kia Facebook Like campaign – TV advert

Thursday 9th February 2012   by Neil Dicken

Many Companies have started to show Facebook links from their adverts over the past year. A major Korean Car Manufacturer is using its latest television advert to display the Facebook ‘like’ button, ending with the slogan ‘Kia, inspired by what you like’.

Matm Graphic Designer, Neil, spotted the advert. He said: “The use of social media in business is continuing to gather pace and I am building an increasing number of Facebook pages for Shropshire businesses. My only disappointment with the Kia advert is that their facebook page is geared more towards Kia owners, and not a generic customer experience, but i’m still loving that advert!