We’re loving that – Dolby Atmos F1 film

Wednesday 19th November 2014   by Neil Dicken

Red Bull Racing Dolby Atmos

Peter Clausen Film & TV is an independent film production company and creative agency.

Neil, one of our designers, spotted one of their videos demonstrating the amazing Dolby Atmos three dimensional sound arrangement, which hit the headlines with the Transformers: Age of Extinction announcement.

So, to hear it in action yourself:

1. Turn the volume up

2. Click on the image at the top of this post

3. Look to the left of the screen below the words Red Bull Racing Atmos

4. And select Play Main Clip

We’re loving that multi-dimensional sound!


Home Sweet Home

Thursday 13th November 2014   by Stuart Bickerton

It had been over a month since we’d moved into to our shiny new offices in Telford Town Centre. With only a couple of boxes remaining unopened – one of which is the Christmas baubles – we set about our signage project. Or, as one of our early visitors put it: “When are you going to whack your logo on the walls then?” In common with signage projects for our clients, we set about steering a path between style (looking good), being informative (sending people the right way) and cost-effective (lettering in real gold was vetoed from the off). We approached our neighbours here at Blount House (we’re on the upper floor), Columb & Gosling Telford accountants, and our sister company Shropshire Printing.

And so, advised by matm designer Lindsay Crayton, we hatched a plan to design and make our signage, and arrange for our signage installers to put them up. External signs we selected were:

  • Large aluminium tray signs attached to the exterior of the building – the big ones you can see when you’re on the way to Sainsbury’s, B&Q or (hopefully not) the courts
  • Small aluminium tray signs sitting alongside the door buzzer
  • Sensible and welcoming car parking signs – manufactured from dibond aluminium, so our visitors can park free of charge.

Then, moving inside:

  • Acrylic wall signs pointing people up the stairs – hang a left for your accounts, hang a right for design, web, PR and print

And finally…

  • Acrylic lettering sitting proud of our feature-painted walls. And, yes, here at matm we did have to buy the painter from Albinroy Interiors a set of sunglasses when he was on coat number 6

We’re really rather proud of the outcome. If you’d like the same care and attention to your site signage, drop Stuart an email or call him on 01952 883526.


Five good reasons to use stock photography in promotional design

Friday 7th November 2014   by Stuart Bickerton

Should I, Shouldn’t I?

Images are extremely important element in the design process – it’s often the first element I’m asked for when presenting a job to our design team.
Today, stock photography is very big business and a very popular option for many designers. However, like many elements of design, there’s a number of pitfalls to avoid and simple rules to consider.

So, what are the pros for using stock photography – or stock shots, as they are known as?

Convenience You don’t need to move off your seat – you can search, select, pay and download from your tablet or computer. You may need to pop downstairs to grab your payment card, but that’s about it.

It’s not hard to find a selection of good quality image from these sites:

That’s just three of the more popular sites you may well have come across already.

Price While it’s not as cheap as it was a few years ago, sourcing from stock photography libraries can prove a very cost-effective way of securing appropriate images. It can take a fraction of the cost and time in arranging to take the shots yourself, or hiring in a photographer, model and dressing the shot with products and props.

Some charge according to photo useage, for example: where it will be shown (known as territory); how it will be used; and how many times it will be used. Others charge per pack of images (up to 5 images for £80 could be one approach). And some charge per image and by the quality of its resolution.

So what seems straightforward can be a little confusing at first. Not quite as bad as using TripAdvisor for planning a weekend away, but perplexing nonetheless.

Choice Type in your search terms in that box and … wow! You are presented with a huge number of images to choose from. Whether it’s a particular age of person, a textured close up or landscape, the chances are something relevant can be found within a few minutes on a stock photography website. If you’re in Shropshire looking for an American diner image, or Brazilian rainforest, these sites can help with both your time, wallet and carbon footprint.

Quality Maybe not so true a few years ago, but many stock photography sites have realised it’s all about the 3 Cs – content, content, content. Today, they have stricter requirements for quality – and not just resolution. Many will check images for lighting and colours. They have come to understand that quality = more downloads = more revenue.

Creativity More and more now, we are expected to try to stand out in the crowd. Stock photography providers know this. Want an image of something from an unusual angle, with a sense of humour, a little bit kooky? There’s a good chance you will find something close to what you have in your mind. It might not be exactly the same, but it should be close.

And that’s another positive thing – if you are looking for inspiration, and fresh ideas, a stock photography site is a good place to look. Even if you don’t use one of their images in the end.

So how much will stock photography cost?

Good question. Without a brief from a client, and a little time to search, it’s difficult to give an answer. But here’s my rule of thumb for stock photography shots:

  • Regular images (Essential from istock), from £20 + VAT each
  • Premium stock images (Signature from istock) from £50 + VAT each
  • Stock video clips, from £200 + VAT
  • Stock audio clips, from £20 + VAT

We can source more exclusive images for you, from larger and specialist photographic libraries, but these will probably cost quite a bit more. Prices for these exclusive images often come with more conditions, so they may depend on where you wish to use the image, how large, and in what territories.

Overall stock photography has an important place in design – it can save oodles of time and huge lumps of cash. But approach with care, keep the design at the heart of your search and don’t be afraid to let (and pay for) the designer to help you find appropriate images.

By saying that, I’m suggesting there are reasons why you might not want to use stock photography. There are some potential downsides. In my next post I’ll be sharing more advice on the negatives of stock photography (no pun intended), and how to make sure they don’t upset your marketing design project.

If, at this stage, you have already decided you need original images, we can help. We can project manage that process for you, from sourcing the photographer, providing the brief, attending the shoot, and carrying out post-production work on the images, including formatting.

Whichever option, please get in touch. We’re here to help.


Examples of an Essentials stock photo – istock


Example of a Signature stock photo – istock