How to remove IMAP emails from an email server and save them in a local folder

Tuesday 22nd December 2015   by Jake Tilsley Curtis

Managing storage space is one of the biggest bugbears for people with Outlook email accounts. If you do not remove unwanted emails regularly, storage space can run out, and your emails can grind to a halt.

What many people don’t realise is that when using IMAP, your emails aren’t stored on your PC. Instead they are stored on your email server, and every time you want to look at them, the computer gets them from the server and shows you them.

This means, that all the emails that show in your inbox, are all on the email server, taking up space until you delete them.

Removing IMAP emails

We have created this step-by-step guide about how to remove the emails stored on the server, while keeping them on your computer.

This guide is only for an IMAP account. If you have a POP3 account, see our guide for removing POP3 account emails from an email server.

Managing emails is easier than you may think. It can be done quickly with a few clicks. Try our step-by-step guide to see how.

Step 1: Creating a folder

First, you need to create a folder in outlook to save your emails in. To do this, you need to right click on your mailbox. This is usually your email address.


Now, click on ‘New Folder’. You can name the folder whatever you like, “Local folder” is fine for now, though.


Step 2: Select the Emails you want to keep

Once you’ve created the folder, you need to move your emails from the server into it. To do this, select all the emails you want to keep, if you want to keep all of them, you can select them all by holding ‘ctrl’ and press the ‘a’ key, or select them in bulk by selecting the first one, holding shift and clicking the last one.


Once you have them selected, all you need to do is drag them into the ‘local folder’ and they will be moved across to there.

Step 3: Deleting remaining emails

Finally, to free up space on the emails server, you need to delete the remaining emails from your inbox.

It is important that you are careful when doing this, make sure you only delete them form your inbox folder, not the local folder. But don’t worry; as long as you have copied them into the local folder correctly, this won’t delete them completely, just take them off the server. Always do this with caution to make sure you don’t delete something you wanted to keep. Only the inbox and folders inside the inbox are kept on the server, and so the emails in here are the ones you need to delete, not the ones in the new local folder you just created.


To make sure your emails aren’t taking up too much space and to keep them clean, you should do this exercise regularly. This is because if you use up more space than you are allowed, you could end up being cut off until you reduce the size, this would mean you may not receive new emails to your account, So it is essential that you keep your mailbox under control


How to remove POP3 account emails from a server

Tuesday 22nd December 2015   by Jake Tilsley Curtis


Managing storage space is one of the biggest bugbears for people with Outlook email accounts. If you do not remove unwanted emails regularly, storage space can run out, and your emails can grind to a halt.

What many people do not realise is that when you receive an email, your email server creates and stores a copy of it before sending it on to your PC.

The good thing about this is that you can retrieve an email if it is accidently deleted. The bad thing is that it adds to the problem of your email account getting clogged up more quickly.

This blog post aims to show you that managing emails, and making sure you do not run out of server space, is easier than you may think. It can be done quickly with a few clicks.

Removing POP3 emails

We have created this step-by-step guide about how to remove the copies stored on the email server while keeping them on your computer.

This guide is only for a POP3 account – for an IMAP account, see our other guide.

A bit of email background

Before we get to the nitty gritty, a bit of background.

It is normal practice for the mail server to keep copies of all the emails for a few days. This is the basic flow of emails on the server:

  1. An email is sent to your account and picked up by the server.
  2. The server creates a copy and stores it, then sends the email to your devices.
  3. You delete the email from your computer, but that doesn’t remove the copy from the server.

You can think of it like a paper tray in an office. Important documents come in. You make a photocopy of the document so you can look at it later. Then you deliver the original to where it needs to go. If you don’t get rid of the photocopies every now and then, the tray will start to get full and overflow.

The same thing happens with your email server.

If you do not clean it up regularly, the emails can start to mount up and may stop your email account from working properly.

But don’t panic, if you follow these steps you won’t lose any emails and you can tidy up the mail server.

Step 1: Account Settings
Navigate to File Tab on the tool bar, and open up the account settings window by clicking on the ‘account settings’ drop down box, then account settings again.


This will open a window with a list of your email accounts.

Step 2: Select Account

Double-click on the email account you want to configure.


Then, click on the “More Settings” button.


Step 3: Configuration

Click on the “Advanced” tab.

To set up the account so the emails are regularly removed from the server after a certain number of days, make sure that ‘Leave a copy of messages on the server’ is ticked as well as ‘Remove from the server after X days’.


Select the number of days in the box. One week should be plenty of time.

Note, this process deletes the copy of the email from the email server but NOT from your computer.

Click “OK” to save the settings, and you’re done.

How to drive customer interest with infographic design

Friday 11th December 2015   by Neil Dicken

Would you believe it? Owners of Audis are most likely to wash their cars, while owners of Mercedes are least likely.

Men are more than twice as likely as women to wash their cars. And 1 in 4 men wash their cars, just to get out of the house.

Admit it, you are intrigued, even if just a little. It is true, if you present an engaging series of facts, people just can’t help but ponder what they mean. Which is where infographic design come in.

Carwash Infographic

Infographics are an ideal and increasingly popular way to present information bite-sized and attractive chunks. They are good for catching the eye, engaging brain, and getting people talking.

To prove the point, one of our graphic designers, Neil – a bit of a car buff – took his inspiration from research undertaken by OSV limited to find a few interesting figures about car washing.

There is growing demand for engaging factual content on websites and apps, often in list form. Simple facts about what interests people the most are easy to remember, and quickest to be shared.

That is why infographic design is in demand. Infographics are a great way to grab the attention of a target audience. They make key facts about your service easier to understand, more persuasive and more readily shared with business colleagues and friends.

So, it appears keeping up appearances on the driveway is largely a male obsession. Unless you are a Peugeot owner in Oxford, that is. Take a quick look at the infographic to see why.

Click on the image, or download it here to view the graphic in full. If you wanted to talk about infographic design with matm, get in touch. If you want to chat about car shampoos, polishing pads and detailing, talk to Neil.


Christmas TV Adverts hit our screens

Friday 6th November 2015   by Stuart Bickerton

Yes, it’s that time of year again. As the embers are being extinguished on the bonfires, some of the UK’s largest retailers begin the roll out of their Christmas TV adverts.

The anticipation of these festive adverts now fill our news programs and newspapers at this time, partly as a nod to huge sums of money invested. Retailers plunge seven figure values in the making of their mini masterpieces and purchase airtime of between 4 to 8 times that value.

Here’s the runners and riders for TV Christmas Adverts in 2015


John Lewis TV Advert for Christmas 2015

Asda Christmas Advert for 2015

Waitrose Christmas Advert for 2015

Lidl Christmas Advert for 2015

Tkmaxx Christmas Advert for 2015




Spanish Lottery

Great minds – creative photography from Shropshire to Paris

Wednesday 13th May 2015   by Andy Comber

So the saying goes, great minds think alike: the Daily Mail has published images created by the French artist Julien Knez, formed by holding up photographs taken during the liberation of Paris in 1944 against the same location today.

We used the same creative photography technique – we called it creating a window into history – to  superimpose Ironbridge 100 years ago, with Ironbridge of today. We called it ‘Creating Windows into Shropshire’s History’.

Knez originally created 50 images, published in 2014, which can can seen here.

Creative photography Telford Julien Knez

Creating windows into Shropshire's history

8 reasons why election strategies have been dominated by fear

Wednesday 6th May 2015   by Andy Comber

The 2015 British election campaign, which is about to come to a end, has seen politicians facing a complex political landscape.

Voter scepticism is rampant. The battle to gain trust has been arduous. And there’s no sign that any of the parties have won it. Up to 40% of voters were said to be undecided 48 hours before polls opened. So what have been key themes of election communication strategies? Here are eight to be going on with:

Social media – what social media?

There was a lot of talk about this being the first general election where creative use of social media would play a leading role. That doesn’t appear to have happened. Perhaps because all the main parties have been desperate to avoid making mistakes that could be magnified by social media. The Guardian points out that a lot of the messaging on Twitter and on Facebook has been relatively mundane. Of course, under the radar, many supporters from all the parties have been happily using social media to support their relevant causes. But it seems fair to say that this campaign has been less radical in its use of new media than was predicted.

Fear marketing is alive and well

Fear tactics are still alive and well. Pollsters have been telling politicians that the voting public has become highly sceptical of scare tactics. But they’re still at it: Labour warning the NHS will be privatised; Conservatives that Labour will join forces with the SNP and throw nuclear weapons overboard; Lib Dems that both parties are potential extremists; and UKIP that every migrant who doesn’t tragically drown in the Med is probably an ISIS terrorist.

Don’t make a mistake!

Then there is fear of marketing. It’s clear that another key element of all election strategies is not to make a mistake. It’s one reason why leading politicians have not done many real walkabouts. With every word and action potentially recorded – and even streamed live online through apps like Periscope – the lack of control terrifies campaign managers. Remember Gordon Brown calling an old lady racist? Every step into a crowd increases the risk of “an election defining gaff”, as the media calls them. Maybe only Ed Milliband has bucked the trend and taken a chance this year, with his TV interview with Russell Brand.

In the post-election debrief, I expect many pundits will be saying if only one of the main candidates had taken a chance or two, spoken to voters on their own terms, they may have broken through.

Mainstream media still in running the show

This cautious approach plays into the hands of mainstream media – like national and regional daily newspapers, radio and TV. These outlets now have their own online and social media channels, so messaging goes further, but there is less risk of it being subverted or confused before it reaches voters. And at least traditional media have some rules to play by.

Keep it simple – and keep repeating it

It’s not just three parties any more. There are now up to seven being given serious media air time. So there is an even greater imperative to keep messaging simple:

Labour – fairness.
Conservatives – the economy.
Lib Dems – balance.
UKIP – immigration.
Greens – ending austerity.
SNP and Plaid Cymru – more power.

Can you think of any hard and fast policy promises? I’d bet not many. The focus on a few key issues, most relating to budget control, or lack of it, has been noticeable. Most people will be thinking, if I hear David Cameron say “strong and stable” one or time I will scream. But in a crowded market, repeating simple messages that might influence a wavering hand in the polling booth is seen as the best tactic.

Image is still vital

Perhaps the biggest winner in the campaigning stakes has been Nicola Sturgeon. She’s buffed up her image, sharpened her look. Gone up a few notches on the authority stakes, while also seeming, for many voters across the UK as sensible and charming. Then again, it’s easy for English voters to like someone they don’t have to vote for – and in Scotland, she’s riding the crest of a wave that has been rolling for a long time.


Communication strategies in 2015 general election

Her success shows image – what the social scientists call likeability – is still vital. Milliband is a geek. Cameron is a toff. Clegg is a turncoat. Farage is a loud-mouth. They have all been fighting the stereotypes, not least in the TV debates. And the harder they try, the more the fickle voters look for the tell-tale signs. It’s telling that the leaders the ‘performance’ of the leaders in TV debates is the measure of success, not the substance of what they say.

You can’t turn a political tanker quickly

It’s interesting to me how the communication strategies in the election have stayed broadly the same. Thinking on feet, grasping opportunities, making bold changes to create a breakthrough have not been noticeable traits. Perhaps Labour’s tablet of pledges is one exception. But the mixed reaction that got points probably to why others didn’t try similar stunts. Because there are so many undecided voters, and so many new choices for them to make, the campaign managers have decided it’s safety first, sticking to core messages and conventional methods to get them across.

Also, perhaps the sophistication of modern election campaign machines cramps spontaneity. When you’re analysing and worrying about everything in our multi-channel world – with a big team this requires – there is less room to make bold and, arguably irrational choices that might actually wrong-foot your political opponents, and gain an edge.

Boots on ground may count

In war, the infantry has to capture the ground. In business, you have to go out to sell. And in politics, you have to get your voters to the polling booth. Here, Labour may have a little advantage. Most pundits agree, they have the best campaigning machine, which is about to go into action to get out their vote. We will see if it actually does make a difference. In an election dogged by fear, scepticism and voter mistrust, they will have their work cut out.

Mobile Friendly – What Google’s new Algorithm means for you?

Wednesday 1st April 2015   by Stuart Bickerton

It’s coming … 21 April 2015 to be precise. Google’s highly-anticipated new algorithm will begin rolling out on that date.

Over recent years, website owners and web developers have learnt to take notice when Google makes algorithm changes. Panda (2011) reportedly affected the rankings of almost 12 percent of all search rankings whilst Penguin (2012)  affected around 3%, according to Google’s own figures.

With previous changes sending some into a tailspin of excitement and frustration in equal measure, it’s not surprising that this latest roll out (Google’s media release about it is at the bottom of this post) has been eagerly, and nervously, awaited.

Putting to one side the fact that, by failing to name this update after a cuddly animal beginning with the letter P, Google has ruined one of the matm office sweepstakes (clearly pilchard failed to make it through the focus groups), let’s turn our attention to what this means for you?


Firstly. Rankings will still largely be based on relevance and authority. Mobile friendly will not be the be all and end all, just an important contributing factor.


Secondly. Searches that include your own individual brand name or company name are unlikely to be penalised. It is the more generic search terms that will most likely be affected.

However, if you hire or sell branded goods – be they adidas trainers or JCB telehandlers, it will affect you. If your e commerce site does not pass the “mobile friendly” test, it WILL be penalised, and most likely in favour of those sites that ARE mobile friendly.


Thirdly. There are no stages or degrees of mobile friendliness. Your site will either be mobile friendly or not mobile friendly.



How do I know if my website is mobile friendly?

Ok, fortunately Google hasn’t left us hanging here, providing a nice simple page where we can check.

1 Click the big red button button below and it will launch Google’s own Mobile friendly test page

2 Type your URL (web address) of your site

3 Press <ANALYZE> and within a minute you’ll have your answer.




What you see if your website IS mobile friendly



Google says Yes!

“Awesome! This page is mobile friendly”

That, indeed is great news. However, previous algorithm changes have had a big impact on rankings and you need to remain vigilant. Keep checking over the forthcoming months.

Now may be a good opportunity to review your keywords, identify where you rank within search and see what you can do to improve your position. If you’re happy with your ranking, be prepared to defend your position, because other people will be out there, seeking to improve their position at your expense.


…And if your website is NOT mobile friendly



Google says No!

“Not mobile-friendly” 

Let’s start with the positives, or more accurately the less negatives. We don’t yet know the full impact and extent of these changes. They will affect some searches more than others. So the impact may not be as dramatic as some enthusiastic commentators are predicting.

Second positive – at least you know. If your ranking and traffic does begin to slide, post April 21, at least you know the contributing factor. You’ll still need to rectify it, but it’s much better being armed with the knowledge, right?

Helpfully, Google’s test will return with more than a “computer says no” response and will provide a few pointers as to why your site is not deemed mobile friendly. Typically, they will be things like ‘Text too small to read’, ‘Links too close together’ or ‘Mobile viewport not set’.

If you are able, you should aim to fix these sooner rather than later.

If, however, the cost of rectifying these faults with your existing site is prohibitive, now may be time to consider a new site – just make sure you put “Must pass Google mobile friendly test” in the must-have column of your website brief.


All our websites are mobile friendly

We’ve been developing mobile friendly websites as standard for years now. So, if you have further concerns or questions, just give us a call. We’re here to help. If you’d like to discuss making your website mobile friendly, contact matm today on 01952 883526 or email







That Google Developer release in full  

Link to original post here 

When it comes to search on mobile devices, users should get the most relevant and timely results, no matter if the information lives on mobile-friendly web pages or apps. As more people use mobile devices to access the internet, our algorithms have to adapt to these usage patterns. In the past, we’ve made updates to ensure a site is configured properly and viewable on modern devices. We’ve made it easier for users to find mobile-friendly web pages and we’ve introduced App Indexing to surface useful content from apps. Today, we’re announcing two important changes to help users discover more mobile-friendly content:

1. More mobile-friendly websites in search results
Starting April 21, we will be expanding our use of mobile-friendliness as a ranking signal. This change will affect mobile searches in all languages worldwide and will have a significant impact in our search results. Consequently, users will find it easier to get relevant, high quality search results that are optimized for their devices.

To get help with making a mobile-friendly site, check out our guide to mobile-friendly sites. If you’re a webmaster, you can get ready for this change by using the following tools to see how Googlebot views your pages:

• If you want to test a few pages, you can use the Mobile-Friendly Test.

• If you have a site, you can use your Webmaster Tools account to get a full list of mobile usability issues across your site using the Mobile Usability Report.

2. More relevant app content in search results

Starting today, we will begin to use information from indexed apps as a factor in ranking for signed-in users who have the app installed. As a result, we may now surface content from indexed apps more prominently in search. To find out how to implement App Indexing, which allows us to surface this information in search results, have a look at our step-by-step guide on the developer site.

If you have questions about either mobile-friendly websites or app indexing, we’re always happy to chat in ourWebmaster Help Forum.

Browser popularity – Chrome just keeps on coming

Thursday 26th March 2015   by Stuart Bickerton

Here’s our UK browser popularity (February 2015) infographic all shiny and updated.

It shows Chrome continues to advance, and Microsoft’s Internet Explorer continues to drift.

So the burning question in this office is, “How long till Chrome hits the two thirds market share figure?”

Okay, it’s not a burning question. We’re not that pointy-headed geekie.

But, our prediction is that it could be as early as August 2015.

It’s not all doom and gloom for Microsoft.

Its Windows maintains its stronghold over market share for operating systems. Over 70% of people use Windows.

With Google’s mobile-friendly algorithm about to hit on April 21st, the market shares of the different mobile operating systems is particularly relevant at the moment.

The algorithm is expected to result in websites that are not mobile friendly being penalised more heavily in search rankings.

More on that from us soon.

In the meantime, you can check to see if Google thinks your website is mobile friendly.

Go to this link and paste your web address in the link box provided.

If you get an answer that worries you, get in touch. We’d be happy to give you advice.



P.S. If you want to compare previous browser use stats why not visit the following posts:

The matm web browser infographic – Septmeber 2014

The matm web browser infographic – and why the future is about mobile search – April 2014

T’is the season for promo items

Friday 13th February 2015   by Stuart Bickerton

When national hire company Hird needed promo and giveaway items for their forthcoming exhibition they asked matm to design and supply a number of items.



Items chosen included a high quality white 30cm flat oval scale ruler with wide print area, printed circular coasters and, an old favourite – printed frosty Espace pens.


Design followed their strong online presence for the three brands. All items selected were easy to carry, low cost giveaway promotional gifts that could be distributed at events as well as handing out to existing customers and prospects.


Whatever your promo items or business gift needs – drop matm a line and see what we can do for you.


we’re hiring – web developer

Monday 9th February 2015   by Stuart Bickerton

We are seeking an experienced Web Developer to join matm in our Telford office.

The successful applicant will be working with our team of in house designers and developers to create amazing websites based on client briefs, as well as building upon existing development work.

Essential skills, a thorough knowledge of:

  • PHP (5+)
  • HTML
  • CSS
  • JavaScript (including jQuery)

Additional skills an advantage:

  • Working knowledge of WordPress
  • HTML5/CSS3
  • Responsive design
  • Usability
  • Accessibility
  • SEO

Package and remuneration based on experience and skills.

Our office is based in the centre of Telford close to junction 5 of the M54. We’re close to Telford Central train station and Telford Bus Station.

Interested in working for matm?
Please send your CV, examples of your work and salary expectations to Stuart Bickerton,

No agency calls please.