PDF newsletters hit the mark

Monday 22nd February 2016   by Andy Comber

Building relationships with customers is essential in business, and devices for doing that include eshots, or PDF newsletters.

Winning a new customer can take a good deal of energy, so it stands to reason that you’d want the customer to like you, understand fully what services you can offer, and to recommend you to their contacts.

One way to do that is to keep them up to date with your latest news. It’s not about the hard sell, but being noticed at the right times, using the right communication channels.

We’ve developed eshots and newsletters for many clients. One of the most recent is a PDF newsletter for Lanes Group, the UK’s leading independent specialist drainage, utilities and asset maintenance company.

They wanted to share what they do in an informative and engaging way that reflects the value and quality of their services and the teams that deliver them.

We created a quarterly PDF newsletter which has clickable links to take readers through to longer news items, if they want to read them, and to service pages.

PDF newsletters

It’s designed to be scrolled through, dipped in and out of, read in minutes. Using clickable tags, each story reflects the geographical and sector reach of the Lanes operation.

In its current format, the PDF newsletter is four pages, but more could be added. If need be, a digitally printed version could be created quickly and cheaply.

Lanes Group’s key USPs are highlighted – including innovation, health and safety and comprehensive service mix.

The newsletter has a templated design so it can be created quickly and with minimum cost, though can be easily adapted to different needs.

The same content could also be presented in an html e-shot. Some customers prefer that option. We have our own e-shot system called Coffeemail that allows us to create templated or bespoke e-shots for customers.

If you want to know more about the positive impact of customer PDF newsletters or eshots, get in touch. We’re here to help. Email: ideas@matm.co.uk. Phone: 01952 883526.

Posters that are out of this world

Friday 19th February 2016   by Neil Dicken

We’re loving these great posters. As a British astronaut hurtles around the Earth at a speed of 17,150 miles per hour (that’s about 5 miles every second!), our interest has been Tim Peake-d by all things celestial.

This week, we’ve been wowed by NASA’s beautifully-designed series of travel posters entitled “Imagination is our window into the future”.

They were produced by the Jet Propulsion Laboratory of the California Institute of Technology in Pasadena, California, and hark back to travel posters of a bygone age when seaside resorts, airlines, cruise liners and trains vied for attention with stunning renderings of landmarks and vistas.

This set of travel posters, which managed to be both retro and futuristic, feature the planets Mars, Venus and Jupiter, and the moons Enceladus (described by JPL as Saturn’s vapour-spewing moon) and Titan (another of Saturn’s moons, and about 50% larger than our Moon).

Europa, one of Jupiter’s staggering 62 known moons, is one of the more interesting destinations. Discovered by Galileo in 1610, its thick icy surface is thought to hide a subsurface ocean that bears similar characteristics with geological features on our own planet. This has led to NASA considering Europa as a potential target for setting up a space colony, and could be a target of a deep space mission, rather than the closer, red planet, Mars.

The posters certainly proved hit here at our offices – they are a great example of NASA understanding and communicating  its place in history, whilst giving us a gentle push into accepting that travel within our solar system may well be science fact rather than science fiction in the future.

The full set of posters can be seen at the Jet Propulsion Labaratory site here.

Travel Posters from NASA. We’re loving that!

Ps we were going to do a post explaining the discovery of Einstein’s Gravitational Waves but we found poster design a little easier to explain.

More information about JPL is at: http://www.jpl.nasa.gov