matm’s Freaky Friday – we’re loving the TV ad about the fish that can mend a broken heart

Friday 4th February 2011   by Stuart Bickerton

The British Hearth Foundation has launched its ‘Mending Broken Hearts’ appeal with a very subtle yet eye-catching TV ad. It’s a touching story in two parts – seen from the view of a woman and a zebrafish. That’s right – a fish!

Amazing facts about the zebrafish

  • Their hearts mend themselves – if part of a zebrafish heart is damaged, it is repaired in a few weeks, just like mending a broken arm (human, not fish…silly)
  • They are see-through – in their early development, they are transparent, allowing scientist to watch the development of their heart and blood vessels
  • Zebrafish are commonly studied by genetics scientists, looking to develop new medicines and therapies

 

Mending Broken Hearts Appeal – British Heart Foundation

Nick Radmore, BHF’s Head of Social Marketing and Brand, said: “The idea was to bring the science to life. The zebrafish helps people understand how complex regenerative medicine [on human hearts] could bring hope to millions of people in the UK.”

It’s not very often an ad such as this makes me want to go and google about it, said Neil Dicken, a designer at matm, the marketing, design, web development and PR agency, at Jackfield near Telford, Shropshire.

But as it came to an end, I already had my Iphone out, reading up on this amazing fish!

Find out more about this BHF’s Mending Broken Hearts Appeal.

Find out more about matm’s transparently effective and affordable video service.

matm’s Freaky Friday: so, who thinks they know the offside rule in football?

Friday 28th January 2011   by Stuart Bickerton

It’s been in the news all week. After Sky Sports football presenters Andy Gray and Richard Keys were both forced out of their jobs for doubting female linesman Sian Massey’s knowledge of the offside rule, we at matm thought we’d conduct a little survey. We went to Shrewsbury to find who really can explain the offside rule.

matm’s Freaky Friday: do you know the football offside rule? from matm on Vimeo.

So there’s a few thoughts from the good people of Shropshire …

for Video Blogging across the West Midlands contact one of Shropshire’s leading marketing agencies matm on 01952 883526 or email ac@matm.co.uk

matm’s Freaky Friday: whose phone would you like to hack into?

Friday 21st January 2011   by Stuart Bickerton

Andy Coulson resigned as Prime Minister David Cameron’s Press Secretary today over claims that journalists hacked into the phones of celebrities and politicians while he was editor of the News of the World.

So we went out to ask the public: “Whose phone would you want to hack into and why?”

The NoW did it – so matm asks, who would you phone hack? from matm on Vimeo.

So there’re a few thoughts from the good people of Shropshire …

for Video Blogging across the West Midlands contact one of Shropshire’s leading marketing agencies matm on 01952 883526 or email ac@matm.co.uk

matm uses advertising, social media, print and video in Shropshire smoking campaign

Thursday 30th December 2010   by Stuart Bickerton

matm has helped devise a major New Year marketing campaign to encourage thousands of smokers in Shropshire to ‘Pledge to Quit’ in 2011.

We’ve been working working with Help2Quit, an NHS stop smoking service.

Help2Quit runs drop-in clinics across Shropshire offering one-to-one support for smokers. It also provides a free workplace service where smoking rates are high. Results show smokers are four times more likely to stop with Help2Quit support.

Key elements of the New Year campaign include bus shelter advertising, a leaflet drop to 40,000 homes, video clips of people explaining why and how they quit and a social media campaign.

Pledge To Quit leaflet designed by matm as part of Help2Quit's 2011 campaign

Stuart Bickerton, Director of the matm marketing, graphic and web design, web development and PR agency at Jackfield near Telford in Shropshire, says: “It’s vital that you use the right methods to reach target groups to generate the best value for money and the greatest impact.

“That’s one reason why social media, such as Facebook, will play a part in the campaign. Video provides excellent social media content and can be packaged differently for a range of purposes. Because we have the expertise to shoot and edit the video ourselves, it’s very cost effective.”

The bus shelter advertising campaign will be focused in the Telford and Wrekin area on busy main roads close to supermarkets. The leaflet mailing will be targeted in other areas of the county where there are high levels of smoking.

The Pledge to Quit message challenges smokers to think about the personal benefits of giving up – and explains the range of help at hand if they want to quit.

Find out more about Help2Quit: 01743 366940, www.Help2QuitShropshire.co.uk, facebook.com/Help2Quit

High five! See if Shropshire design agency matm can make YOU happier

Friday 22nd October 2010   by Stuart Bickerton

matm, Telford, Shropshire - High Five Logo design

matm, Telford, Shropshire - graphic device, 5 ways to a happier life

There are simple things we can all do to help give us a healthier and happier life – and matm has developed a brand design to show just what those things are.

matm has been working with NHS Telford and Wrekin’s Health Promotion Team to create High Five – which promotes the five main things we can all do to be more healthy and happy.

The clear and colourful brand design reflects five ways we can all make a difference:

  • Connect
  • Be active
  • Take notice
  • Keep Learning
  • Give

Tom Blockley, one of the graphic designers at Shropshire marketing, design, web and PR firm matm, says: “The brand and logo design process is an enjoyable and creative one. We work very closely with the client, listen carefully to what they require and the campaign objectives.”

High Five will show how you think about and do the small things everyday can help you to feel good about yourself, appreciate what matters to you and get the most out of life.

The Five Ways branding is due to be rolled out across a range of promotional media including print, web, social media and video over the coming weeks and months, helping health promotion professionals to join together all the support services they provide.

Five ways for a healthier, happier life. It’s simple, quick and it works. Try it for a week and see if you notice a difference. . . what have you got to lose?

Oh, and if you want matm to make a difference for you, we’d love to hear from you!

Police tweet for transparency, social media comment from shrosphire based matm

Friday 15th October 2010   by Stuart Bickerton

It ended at 5am this morning.  As I write, at noon, there are well over 590 news articles on Google in the last 24 hours alone.

Greater Manchester Police’s entry into the Twittersphere, sirens wailing and blue lights flashing, has grabbed the headlines, says Stuart Bickerton, of Shropshire marketing, graphic design, PR and web agency matm. The police explain why they’ve done it on this video on their website.

It has tweeted every one of its 3205 emergency calls in 24 hours. Though, as it became clear, to describe many of the calls emergencies would be a crime against common sense.

Despite burning through multiple accounts (Twitter blocks excess tweeting to halt spammers) and coping (or should that be reacting angrily?) with spoof twitter accounts, the exercise has been very well received.

It has certainly prompted conversation, comedy and, it appears, renewed respect for police, given what the public throws their way. Here are just some of the calls that have attracted an incredulous reaction and 14,000 followers on Twitter:

GMP call this an exercise in transparency, which is at the forefront of all good communication strategies. The serious subtext of this exercise is looming public sector budget cuts. The people of Greater Manchester now know how much time and money is being wasted on policing – and who is to blame.

It’s been a brave step but with careful planning, the importance of which cannot be overlooked here, Greater Manchester Police has certainly provided an inventive way of saying “look how busy we are “ as well as “look at all the rubbish we deal with.”

If they’d have a popped a press release out saying we’re a bit busy, can you be a bit nice to us please (or words to that effect) I’m not sure we’d have listened – would we?

So, as an exercise to highlight the difficulty of the work the police do, it looks to me like a job well done, an impressive conversation starter. Where it goes from here will be interesting to watch.

PR is changing and is all the better for it I say.

Follow us: @team_matm

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Twitter shows Greater Manchester Police’s 3,205 calls BBC NEWS
Police hail 24-hour Twitter move a success INDEPENDENT
Police hail “bobby on the tweet” experiment REUTERS
Cops in online scuffle over fake Twitter posts THINQ
Best of the Greater Manchester Police 24-hour Twitter experiment BEEHIVE CITY

Video for web – it CAN be affordable as well as effective

Thursday 7th October 2010   by Stuart Bickerton

Video is rapidly becoming an essential element of the PR mix, especially for web and mobile media content where it enhances search engine optimisation, SEO, and promotes viral, word of mouth sharing through social media. So whether you are into video blogging – or vlogging as it’s also called – or more conventional video for web, you are in good company.

Our PR manager, Andy Comber, is a former senior television journalist who has years of experience producing and editing broadcast-standard video features. So, in most cases, we can keep video production in-house, saving clients a good deal of money.

At matm, we can now make your high quality blog video, corporate video or promotional video affordable and quick to produce. For example, we’re producing a series of online marketing videos for one client to promote oxygen as a sports and fitness supplement – showing how sportsmen and women benefit from using it.

Triathlete Dan Sims Oxyfit Pt 1 from matm on Vimeo.

Andy says: “The cost of producing video is falling rapidly. For example, in some cases it even makes sense for clients to make the videos themselves and we can advise on how to do that. What always makes the difference is having compelling content that is right for your target audience.”

Now, when matm puts together a conventional PR story for print or web, we can create a video package at the same time. And, in if need be, we can have it edited and ready for use on the same day. Interested? Contact Andy for a chat.