Print Big … printed display boards and signs for building sites

Wednesday 25th June 2014   by Stuart Bickerton

Thought we’d share a quick snap of a recent installation of printed large display boards for Cornbrook Construction’s Sutherland Court building development in Muxton, Shropshire.



We designed a number of boards for the development site entrance and printed onto a quality 5mm foamex panel.

They were printed with UV resistant inks to help prevent the printed display boards from sun damage – enabling some of them to be reused on the next Cornbrook site later this year.


For ideas or quotations on big display board or big printing across the UK, contact Stuart on 01952 883526.







Embroidered Beanie Hats ready for Winter

Thursday 12th September 2013   by Stuart Bickerton

It must be a sign of winter when we’re delivering Woollen Beanie hats for our clients

Keeping our clients heads toasty but looking good with an embroidered logo is the order of the day


Give us a call on 01952 883526 should you wish to receive a quote






Creative brochure design helps Shropshire coach company plan exciting days out

Monday 20th May 2013   by Lindsay Crayton

We were delighted when one of Shropshire’s leading coach companies, Elcock Reisen, commissioned matm to come up with a new creative brochure design for their 2013 excursion season.

Creative brochure design is all about creating an instant impact in a promotional document that is highly practical and easy to use.

We opted for a format that, when folded, stands out and looks appealing when placed alongside other tourist brochures.

However, when it’s opened out, it provides all the key information in one place.

Creative brochure design Shropshire


This year’s excursion programme takes in a number of new venues. These include Blenheim Palace and the Harry Potter sets at Warner Brothers Studio, London.

It’s great to think that thousands of Shropshire people will enjoy magical days out after being inspired by our brochure designs.


Creative brochure design ShropshireCreative brochure design Shropshire




A winning newsletter for Telford business

Monday 30th January 2012   by Neil Dicken

We have just finished the design, print and copywriting of the latest newsletter for Telford based company, IPS (Independent Parts and Services), who are Europe’s largest supplier of parts and service to the Access Industry. The A4 newsletter is 4 sided and uses the company’s corporate colours of black and yellow throughout.

With a nod to the Olympics taking place in the UK this year, matm graphic designer Neil Dicken used the silhouette of a sprinter on the front cover. The figure appears to be crossing a finishing line away from any visible competition – a representation of IPS’s position in the powered access parts and service market.


IPS Newsletter 2012 -Cover

matm has designed, written and printed newsletters, often to tight deadlines, for a number of companies – from small local operations through to large international companies.

Get in contact by clicking above on ‘contact us’ and we can discuss how we’ll help you produce a first class newsletter.

Don’t get lost in translation – consolidate with multilingual design

Wednesday 27th July 2011   by Stuart Bickerton

International luxury freestanding bath manufacturer Victoria + Albert Baths sells its products worldwide. This means each piece of printed material has to be reproduced for each country in its native language. This is to ensure the V+A brand has a consistent message, tone of voice, and that the complex technical specifications for these luxury products do not get lost in translation.

Consolidating the technical specification sheets resulted in reduced print costs as we combined 5 languages English, German, French, Spanish and Italian into one universal sheet. Icons, technical diagrams & images replaced multiple descriptions, thus gaining valuable space to include the important native descriptions.

Multi language document benefits:

  • saving on print costs
  • save on setup costs – one set of plates
  • unified brand identity across the whole of Europe
  • ease of updating across multiple languages
  • single file update for European language web site
  • reduces carbon footprintless print runs

The recently completed overhaul of the European materials includes luxury brochures, specification & fitting sheets along with reusable e-shot templates through our bespoke e-shot system called Coffeemail. We are also working on a multilingual price list which includes Russian & Polish along with the 5 other languages above.

Matm can offer a complete translation service – all text is translated by people who speak in the native tongue, right through to recreation of artwork and websites.

Why not contact us today and find out how much you could save on print and artwork cost – Merci, Gracias, Grazie, Danke & Thank you!!

Going the extra mile for affordable leaflet design and print – that’s the YHA way!

Monday 25th July 2011   by Neil Dicken

Following recent refurbishments, YHA Coalbrookdale and YHA Coalport, both in Ironbridge, wanted to promote their sites with a joint leaflet giving information on the activities available within the Ironbridge area.

We were asked to produce the leaflets and, with a very quick turnaround for both design and print, supplied 2,000 finished leaflets on time.

Cath Young, YHA Manager Ironbridge, said: “We had a tight budget and an even tighter deadline, but the guys at matm really pulled us out of a hole and provided us with excellent customer service.

“The leaflet looks better than I could ever imagine, and I was really impressed considering the short deadline. The leaflet has received positive feedback from both colleagues and potential customers to our sites.”





We’re Loving That – Posters creating awareness

Tuesday 12th July 2011   by Neil Dicken

This poster was designed by London and Los Angeles based graphic design company, Binary & The Brain, in association with the Louisiana Wildlife Federation to raise awareness of the many critically endangered species which continue to be effected by the Deepwater Horizon oil spill.

38 of the coast’s most at-risk animals, some of which face extinction or have already vanished from the state are used to create the shape of the effected coastline and lettering, all are numbered for identification.

Designer Neil Dicken said: “I really like the illustration in this poster – the way in which the combination of animal silhouettes are used to create the shape of the affected coastline – so as well as being very artistic, the poster is very informative at the same time.”

All profits from the sale of this poster go directly to the Louisiana Wildlife Federation to help protect and conserve the endangered species. Visit to find out more and to show your support for their great work.

















The Birds

This poster was designed in association with BirdLife International to raise awareness of the 52 UK birds on the endangered red list.

Again, each of the 52 birds were used to outline the lettering and are numbered for identification.

Produced by Binary and the Brain

Available from

Designing and printing raffle tickets is on the cards for Children’s Hospice UK

Wednesday 27th April 2011   by Stuart Bickerton

We were delighted to be asked by Children’s Hospice’s UK to design and print raffle ticket books for their forthcoming draw for Phoenix Trading’s Butterfly Tea Party Raffle 2011.

matm has a strong record of working with charities and their partners. Our designer Tom Blockley drew inspiration from Phoenix Trading’s extensive range of cards and gift items to produce the design of the £1 tickets.

The closing date for the draw is 1 August with a top prize of £2,000, and proceeds going Children’s Hospices UK, the national charity that gives voice and support to all children’s hospices services. Visit for more information.

Tickets were printed and collated into books of 15 – full colour front and one colour reverse.


Look whats just been delivered…

Wednesday 20th April 2011   by Stuart Bickerton
Grasshopper Banner - Telford Mind

Grasshopper Banner - Telford Mind

We designed this little Grasshopper Banner Stand for Telford Mind – these budget banners pack a big wedge of impact for little cost. Give us a call to see our full range of exhibition banners and panels.

Great graphic design can be good for your health – especially when created by matm

Monday 7th March 2011   by Stuart Bickerton

Here at matm, we’ve built up significant experience in designing health promotional material for quite a number of clients, honing our skills in a wide range of projects, designs and approaches.

Key elements of this work are creating messaging that is creative and has clarity and impact within clear brand guidelines.

For example, in a recent project for for Telford and Wrekin PCT we created a range of promotional material for the Health Trainer service which provides personal advice to people who want to be healthier and fitter.

The promotional campaign, called “My Health Trainer”, sought to highlight the highly personal one-to-one support the health trainers give their clients.

Collateral included a four-page leaflet, a suite of posters (pictured below) were designed and printed as well as a number of promotional items such as printed water bottles, stress balls and pens.

Health Trainer Posters

A classy slice of graphic design for Shropshire’s newest pizza restaurant

Tuesday 15th February 2011   by Stuart Bickerton

New pizza restaurant Peepo Pizza turned to Shropshire marketing and graphic design agency matm to create their new menus.

Simple, elegant design makes the menu easy to read and sets the Peepo Pizza brand apart in a market sector with plenty of competitors.

The design is being used in table mat menus in the Bridgnorth restaurant as well as a handy takeaway menu being distributed to homes via the Royal Mail Door-2-Door service.

matm organised the printing of the menus too. That’s a tasty take on design. And the pizza is great too!

Graphic design from Shropshire that creates an advertisment really worth noticing

Tuesday 30th November 2010   by Stuart Bickerton

Making a marketing impact in a cluttered and fast-moving world can be a bit of a challenge.

Which got us here at matm thinking, how many adverts are we exposed to every day?

It appears from a huge amount of in-depth research – well okay, about 10 minutes on Google – that the answer is not clear.

In 2007, the New York Times quotes 5,000 (up from 2,000 in 1977). Then again, that is for the USA where they would tattoo an advertisement on the inside of your eyelids if you let them.

Another textbook figure that pops up a lot is 3,000. A blog has even been created solely to explore the phenomenon.

In Australia, one intrepid blogger, Matt Granfield, set out to actually count how many adverts he saw in 24 hours – that IS dedication for you. He got to 91 in the first hour and concluded it wasn’t looking good for the 3,000 figure.

Some experts break the figures down a little. A recent study, again in the USA, found that 34% of all ads targeting children or teens were for sweets and snacks – and that tweens were the most heavily targeted, seeing more than 20 food ads a day.

And at the conservative end of the scale, some put the total number of ads viewed at 300.

Okay. Whatever the case, we get to see a lot of adverts – and more now than we used to.

That’s why it is so important to make your message stand out from the crowd.

We recently helped Douglas Macmillan Hospice in Stoke on Trent do this by designing a promotional money collecting box for them. When every penny generously donated really counts, it’s important to get things right.

So here’s our top tips for designing promotional material:

  • Know what your key message is. It might not be profound – but it always has to get right to the nub of the matter, and fast.
  • Be clear about what and who you are promoting. You have a blink of an eye to achieve a connection and trigger a reaction.
  • Use bold, contrasting colours – which always reflect your brand. Contrasting colours help the whole design stand out.
  • And in that cluttered world mentioned earlier, less is always more. Keep it simple!

We hope that when you see a Douglas Macmillan Hospice collecting box, you’ll put a few coins in. It’s one of the hundreds – or is it thousands? – of ‘adverts’ you will see in a day that is really worth succumbing to.

matm lends graphic design skills to ‘can do’ bid to promote Shropshire heritage area

Monday 29th November 2010   by Stuart Bickerton

Here at matm we were proud to sponsor the recent Ironbridge Christmas Market in Ironbridge, Shropshire. We supported the event by designing the Gorge Year information sheet detailing events across this UNESCO World Heritage Site in 2011.

As keen supporters of the Ironbridge Gorge community, we take great interest in the work of Ironbridge Regeneration Partnership. It has been great to see real events taking place in the gorge, so it was not a hard decision to make when asked if we can support the event.

Stuart Bickerton, Director of matm, the marketing, design, web and PR agency based at Jackfield near Telford, Shropshire, said: “The Ironbridge Gorge clearly has a proud history and the work of the Ironbridge Regeneration Partnership captures the mix of heritage and modern business thinking perfectly – it has a ‘Can Do’ spirit that supports enterprise across the area.

“I enjoyed the inaugural Victorian Christmas Market this year – I’m already looking forward to next year’s event. There was a great turn out from local businesses, traders, shoppers and local families.”

With plenty of events planned – it looks like being an industrious year in the Gorge – but given it’s history, what else would you expect!

Here’s a list of just a few of the events coming up during 2011:

Farmers Market – Held every third Saturday of each month,
beginning in March (except November)

Daffodil Ride – Bike ride for all ages and abilities, The Bicycle Hub

Queens Victoria’s Birthday Weekend – 28th to 30th May
Blists Hill Victorian Town

Brass Band FestivalThe Museum of Iron 16th and 17th of July

Coracle Regatta – Dale End Park

PS…Here’s just some of the traders who supported this year’s event.

Bertelin Farmhouse Cheese:
Little Round Cake Company:
Shropshire Spice Co:
Sweetooth Liquorice:
Absolute Heart:
Fairlady Fabrics:
Derek Houghton Images:
Jane Murphy Glass:
Kim Rodgers:

High five! See if Shropshire design agency matm can make YOU happier

Friday 22nd October 2010   by Stuart Bickerton

matm, Telford, Shropshire - High Five Logo design

matm, Telford, Shropshire - graphic device, 5 ways to a happier life

There are simple things we can all do to help give us a healthier and happier life – and matm has developed a brand design to show just what those things are.

matm has been working with NHS Telford and Wrekin’s Health Promotion Team to create High Five – which promotes the five main things we can all do to be more healthy and happy.

The clear and colourful brand design reflects five ways we can all make a difference:

  • Connect
  • Be active
  • Take notice
  • Keep Learning
  • Give

Tom Blockley, one of the graphic designers at Shropshire marketing, design, web and PR firm matm, says: “The brand and logo design process is an enjoyable and creative one. We work very closely with the client, listen carefully to what they require and the campaign objectives.”

High Five will show how you think about and do the small things everyday can help you to feel good about yourself, appreciate what matters to you and get the most out of life.

The Five Ways branding is due to be rolled out across a range of promotional media including print, web, social media and video over the coming weeks and months, helping health promotion professionals to join together all the support services they provide.

Five ways for a healthier, happier life. It’s simple, quick and it works. Try it for a week and see if you notice a difference. . . what have you got to lose?

Oh, and if you want matm to make a difference for you, we’d love to hear from you!

New design for hospice lottery leaflet

Tuesday 19th October 2010   by Stuart Bickerton

Here at matm, we’ve got good of experience of multi-language design, print and web design – and have put that to good use producing a new lottery leaflet for St David’s Hospice in Llandudno, North Wales.

As with many hospice lotteries, St David’s is taking advantage of recent legislation changes which allow charities to introduce a rollover to their weekly prizes. This means that someone could win up to £5,000 with one ticket.

Every Friday, St David’s Hospice calls a lucky winner to tell them the good news – that’s something we like the sound of here at matm, Shropshire marketing, design, PR and web agency, writes designer Tom Blockley. Receiving that call would definitely make my weekend!

You’ll also notice that the leaflet has both English and Welsh language text, together on one version of the leaflet to provide the most cost effective print.

We’re proud to work with such a worthwhile charity as St David’s Hospice and we wish them every success in their new lottery rollover.

Click on the pictures below for a better view.

English text Welsh textWelsh text

Staffordshire hospice is winner with simple yet creative digital design

Tuesday 5th October 2010   by Stuart Bickerton

When the time is right, all companies and organisations can benefit from refreshing their image. matm recently rebranded Douglas Macmillan Hospice’s fundraising lottery to make it more contemporary and engaging, especially for a younger audience.

The hospice, in Stoke on Trent, Staffordshire, wanted the lottery to be less “gimmicky” so people are encouraged to feel they are part of a service doing great work in their community as well as giving themselves a chance to win some cash – which is still important!

A key part of the project was designing a point of sale display to promote the hospice’s new weekly rollover. This was achieved with a calendar-style counter stand which gives the rollover total on the front for customers and prize information on the back for vendors.

Point of sale rollover stand is a winner in Douglas Macmillan lottery rebrand carried out by matm

Other branded items include lottery tickets, a leaflet, gift vouchers and display boards.

Client feedback has been very positive. Donna Adams, Lottery Promotions Development Manager for Douglas Macmillan Hospice, told us: “It is always a pleasure to work with the design team at matm. When we thought about rebranding, we knew it was matm we wanted to work with. Their designers have the creativity and attitude we like.”

Thank you Donna! We’re now working on a similar project for another hospice – and we hope you get the opportunity to buy a ticket. Want to know more? Contact matm Senior Creative Lindsay Crayton

Tips from matm for creating an engaging internal newsletter

Thursday 16th September 2010   by Stuart Bickerton

An important tool in any company’s internal communications plan is the company newsletter, says Jamie Doran, PR Executive, at Shropshire-based matm. We recently completed one for a client, so with the thoughts and ideas fresh in team matm’s mind; we thought we’d share some of the key points that make for an effective newsletter…

• It needs to be fun, morale-boosting and conversational, whilst containing concise and useful corporate information. Indeed, everyone wants to read about who won the fantasy football and got married in a hot air balloon, but a newsletter should also inform the reader about new products, people, policies and services.

• Consistency! A newsletter should have a regular layout, format and style – making it quick and easy to read. It should also have a consistent print/publication schedule so staff know when to expect it.

• Make sure there is something for all workplace audiences. This is a tricky one but gone should be the days of dull monologues delivered by the company chairman.

• Provide your newsletter in both digital and hard copy. It is obviously greener to save paper and send out a newsletter digitally. But given spam filled, overloaded email boxes and the fact that some employees don’t have access to a computer anyway, providing a hard copy is necessary. If at all possible, send a personally addressed copy to each employee (as our client does). It makes that person feel more valued.

• Link to other media. Your newsletter can be integrated with other internal communication tools. Once your newsletter is on the company intranet, you can extend features online – further photos and videos can provide extra background to newsletter stories.

• Always remember the internal newsletter, and other internal communications tools, are an important driver of the company brand.

A picture tells many thousands of customers

Friday 10th September 2010   by Stuart Bickerton

As a journalist expected to write great copy, I often went out on particular stories knowing that if I didn’t come back with a photo in my pocket (this was when pictures were made of paper) I would have failed, and miserably, writes Andy Comber, PR manager at Shropshire PR specialist matm. Good photography can turn an okay story into a great one.

One of our recent projects is a good example. RS Miller Roofing in Dudley brought an 18th Century dovecote at Chillington Hall, near Brewood in Staffordshire, back to life in spectacular fashion. It was an impressive project. And the pictures taken for us by photographer Paul Watkins showed it off to the full. He uses a remote controlled helicopter or a telescopic mast to get excellent aerial shots.

Front page splash for RS Miller Roofing

Roofing Magazine gives RS Miller two page spread

We offered the story and pictures to Roofing Magazine, the industry’s No 1 publication and the first reaction was: “What great pictures!” So great, that the image was used on the July/August front page and more in the two page spread inside (and this was not an advertorial). I like to think the copy was great too, but getting the images right can make all the difference.

Typefaces are the clothes letters wear – viewpoint from Shropshire based designer

Tuesday 7th September 2010   by Stuart Bickerton

Love them or hate them we come across typefaces everyday, writes matm‘s Senior Creative, Lindsay Crayton. In most cases we follow corporate fonts which our clients have specified but what happens when you’re left to make the decision?

Here are some simple guidelines to get you started:

  • First impressions are important, choose something appropriate! Let’s face it Comic Sans is not as flexible or attractive as you may think.
  • Look for a typeface which has a large “family”. Roman, light, bold, italic, condensed, black, medium to name but a few. The larger the family the more flexibility you will have across a range of materials.
  • Serif or sans serif? Sans serif can be easier to read at smaller sizes and have a more contemporary feel. Serif can be seen as being more traditional, what is the look and feel you are trying to achieve?
  • Are you setting French, Spanish or Russian copy? Does your chosen typeface have all the accents that you need?

If you want to find out more, there are a number of font libraries to browse through such as and

Finally, back to my clothes reference…dress to impress, select a typeface which is fit for the occasion.

New Price Lists for Victoria + Albert

Tuesday 24th August 2010   by Stuart Bickerton

Victoria & Albert UK price list

Bath Specialist Victoria + Albert has taken delivery of its suite of price lists from Shropshire design agency matm (yes, that’s us).

The price lists detail the company’s range of beautifully-designed volcanic limestone baths, basins and accessories and have been designed for simple, clear referencing.

So whether you speak Italiano, Deutsch, Nederlands, Español, Français, Polski, Ruski or even Australian, Victoria + Albert has a price list for you, and maybe a bath or two.