Google creates a separate mobile index – what does it mean for you?

Thursday 8th December 2016   by Jake Tilsley Curtis

Google webmaster and trends analyst Gary Illyes has said Google is going to split its search index in two. In future, it will have a rapidly updated mobile index and a less frequently updated desktop one.

This could have potentially big implications for your website, if it isn’t optimised for mobile searches.

Mobile web traffic is on the rise. More and more people are switching from searching using a desktop computer to using mobile devices. It’s a leap made a lot easier with the widespread adoption of smartphones.

According to Statista, there are 4.61 billion mobile phone users across the globe. In a blog post, Google has said that the number of searches on mobile devices has now overtaken those from desktops.

A clear shift is happening in how people are using the internet, and how Google wants to optimise the experience of browsing the content they see.

 

What does this mean for you?

It means that you could potentially lose a lot of traffic to your website if it’s not optimised for mobile viewers. Your ranking in the Google search results for people searching with a desktop shouldn’t be affected. But, if your site isn’t optimised for mobile visitors, you’re positions in the mobile index will slip.

With more than half Google searches now carried out on mobile devices, that adds up to a lot of potential visitors you would be missing out on. There are two ways to optimise your site for mobile visitors.

 

A separate mobile site

You can have a separate mobile website, with the same content, but optimised for mobile searches. There are a number of ways this can be done. One way is to reduce the number of images and videos on the page, so it loads quicker and doesn’t take up as much data.

A responsive website

Or, you can make your website responsive. This is the more popular option. You create one site, which changes according to the screen size, so the content looks good at any size.

With a responsive website, you don’t have to maintain two websites. Also, you don’t have to worry about duplicate content.

A responsive website on a mobile

However, this change doesn’t mean you should shift your focus solely to mobile and forget about desktop. Mobile traffic has only just started to overtake desktop traffic. There is still a very large user base searching Google on their desktops.

A healthy balance of search engine optimisation (SEO) is needed to keep both mobile and desktop users visiting your website.

 

Don’t worry, there’s still time

Google hasn’t given a solid timeframe on this split. It says it will be rolled out in ‘a matter of months’.

But you should change the way your website is indexed as soon as possible, to reap the full benefits of Google’s plans. Also, when it comes to SEO, it doesn’t hurt to be proactive.

If you want to check your site’s mobile compatibility, or want to know what needs to be done to improve it, talk the team at MATM today or view our SEO Price List.

Good PR companies in Shropshire – Matt suggests you try us

Monday 20th May 2013   by Andy Comber

It’s really nice when someone says they like what you do. It’s even better when that someone is a client. Matt Breakwell at Cornbrook Construction has kindly provided us with a testimonial for the public relations support matm is providing.

We’re really chuffed with what he has to say. We’ve been working hard to get Cornbrook good positive press coverage. We’ve also been doing a lot of web content writing, press photography, writing case studies and revising customer letters.

Let’s face it, if the business is as dynamic, successful, ambitious and good as Cornbrook Construction, there’s always a lot to do. A public relations service doesn’t just involved writing highly effective press releases (though that’s important).

As Matt knows, good PR is about doing lots of different things – professional copywriting, video production, SEO web copywriting, sales brochures – that work together to enhance a business’s reputation and win new customers.

There’s even a new buzz phrase for it: content marketing.

Thank you for your kind words, Matt:

Good PR companies in Shropshire

matm provides excellent public relations support for Cornbrook Construction.

We only want to spend our marketing budget on activities that are targeted and we know will make a difference to our business, which is why we are happy to recommend matm’s PR services.

We get the right kind of media coverage in the right kind of publications. We get excellent copywriting support, both for sales promotion material and web content, and marketing advice, exactly when we need it, which usually means at a moment’s notice.

I can also rely on Andy at matm to get on with managing our PR requirements, allowing me to concentrate on running the business. matm’s PR service is cost-effective and delivers results. We know it is helping us win new business, and that’s what counts.

Matt Breakwell, Managing Director, Cornbrook Construction

PPC v SEO

Friday 4th November 2011   by Stuart Bickerton

We were sent this link to a short piece on search engine optimisation and pay per click and thought that it was worth passing on.

SEO beats PPC & social media for generating leads, new industry report says.

Interesting point that stood out to me – ’60 percent of respondents (to a survey) said they plan to increase their budget for social media marketing in 2012′

What do you think?

Autumn SEO offer – get seen first online with matm

Tuesday 11th October 2011   by Stuart Bickerton

If you click on the image below, you will see that we have just launched a limited time offer on our web copy and web news services. Throughout autumn we are offering 20% off the first three months of your SEO campaign – so, if you want to get seen before your competitors and win more business, get in touch! find out more about our web news and web copy service.

Search engine optimisation – get noticed first with matm

Tuesday 17th May 2011   by Andy Comber

“The figures speak for themselves. But, even without seeing them, this SEO campaign has clearly made an impact, with more customer leads generated. It’s definitely good for our business.” matm client.

It’s good to have a website – it’s absolutely brilliant to have a website that your customers and potential customers actually visit. Most people now always use search engines to go to information they need on the web – even if they know the precise web address they want to visit.

What that tells us is that, if you are in business, it’s vital your website is search engine optimised so when your customers use specific phrases to search for something they want – one of your web pages, promoting your service or product, pops up on the first page of search results.

Here at matm, we can help you optimise your website using carefully written web content and, if you choose, a web news service to ensure your services remain attractive to search engines like Google, Bing and Yahoo.

Click here or on the image above to see the results from a very recent example of our work. You can also view our Web Copywriting and Web News brochure.