ŠKODA UK is using the power of Facebook to make itself more attractive to younger car buyers with the launch of its new car, the Citigo.
It promoted a free concert by top international DJ Tiësto at the LG Arena in Birmingham through Facebook.
The approach made perfect sense as ŠKODA is seeking to attract a younger buyer for the car.
“The new Citigo is youthful and fresh and this partnership with Tiësto fits perfectly with our positioning of this new car,” said Helen Bainbridge, ŠKODA National Communications Manager.
Users signed up to the competition through Facebook to win tickets for the gig. Winners could send friends details allowing them a greater chance of also winning tickets.
The app also allowed friends to organise to meet up at a certain place, and app users could win the opportunity to meet Tiësto after the gig.
I was lucky enough to win a ticket. The gig was great and more intimate than previous ones I had been to, maybe also part of the ŠKODA plan to make you felt you belong. As yet, though, I haven’t bought a Citigo.