Google creates a separate mobile index – what does it mean for you?

Thursday 8th December 2016   by Jake Tilsley Curtis

Google webmaster and trends analyst Gary Illyes has said Google is going to split its search index in two. In future, it will have a rapidly updated mobile index and a less frequently updated desktop one.

This could have potentially big implications for your website, if it isn’t optimised for mobile searches.

Mobile web traffic is on the rise. More and more people are switching from searching using a desktop computer to using mobile devices. It’s a leap made a lot easier with the widespread adoption of smartphones.

According to Statista, there are 4.61 billion mobile phone users across the globe. In a blog post, Google has said that the number of searches on mobile devices has now overtaken those from desktops.

A clear shift is happening in how people are using the internet, and how Google wants to optimise the experience of browsing the content they see.

 

What does this mean for you?

It means that you could potentially lose a lot of traffic to your website if it’s not optimised for mobile viewers. Your ranking in the Google search results for people searching with a desktop shouldn’t be affected. But, if your site isn’t optimised for mobile visitors, you’re positions in the mobile index will slip.

With more than half Google searches now carried out on mobile devices, that adds up to a lot of potential visitors you would be missing out on. There are two ways to optimise your site for mobile visitors.

 

A separate mobile site

You can have a separate mobile website, with the same content, but optimised for mobile searches. There are a number of ways this can be done. One way is to reduce the number of images and videos on the page, so it loads quicker and doesn’t take up as much data.

A responsive website

Or, you can make your website responsive. This is the more popular option. You create one site, which changes according to the screen size, so the content looks good at any size.

With a responsive website, you don’t have to maintain two websites. Also, you don’t have to worry about duplicate content.

A responsive website on a mobile

However, this change doesn’t mean you should shift your focus solely to mobile and forget about desktop. Mobile traffic has only just started to overtake desktop traffic. There is still a very large user base searching Google on their desktops.

A healthy balance of search engine optimisation (SEO) is needed to keep both mobile and desktop users visiting your website.

 

Don’t worry, there’s still time

Google hasn’t given a solid timeframe on this split. It says it will be rolled out in ‘a matter of months’.

But you should change the way your website is indexed as soon as possible, to reap the full benefits of Google’s plans. Also, when it comes to SEO, it doesn’t hurt to be proactive.

If you want to check your site’s mobile compatibility, or want to know what needs to be done to improve it, talk the team at MATM today or view our SEO Price List.

The matm web browser infographic

Thursday 30th October 2014   by Stuart Bickerton

We received a number of positive comments from our last post showing browser useage stats, we thought we’d show you the very latest figures from September 2014 Browser statistics.

We found a couple of interesting stats in this latest set.

  • Chrome continues its inexorable rise to domination nudging up closer to 60% market share
  • Windows 8 Operating system on the increase whilst Windows XP is declinng
  • Android mobile operating system is gaining share, whilst the mighty Apple iOS (now on iOS8) has slipped back a little

Web Developers, such as ourselves here at matm, find these statistics useful in design and planning process – helping us to shape our clients’ websites in the future

 

MATM - infographics Sept 2014

The matm web browser infographic – and why the future is about mobile search

Tuesday 27th May 2014   by Stuart Bickerton

Which web browser should I use? And what’s all this about mobile web search? Two questions we get asked a lot by our web design and web development clients in Shropshire and across the country. That’s why we’ve developed this simple web browser infographic giving the current picture for web browser usage.

We’ll be keeping it up to date, and adding to it, over the coming months. If you have any further questions or concerns, just give us a call on 01952 883526. We’d be glad to help.

 

 

Website development for global online success

Tuesday 16th October 2012   by Lindsay Crayton

It’s not just a saying, you can have the world at your fingertips – as we have proved! We’ve created a new website for Victoria + Albert Baths, makers of some of the world’s most sought after luxury baths.

The new site, built in WordPress, allows the Victoria + Albert Baths marketing team to manage 14 international sites, with five languages, from one content management system. Product images, colours and design elements can be changed for every site at the touch of a button, creating optimum flexibility and responsiveness to customer requirements.

I know I am biased, but it’s a beautiful website development solution for a beautiful product.

The new web pages designed by matm for Victoria + Albert Baths have larger images to display the products at their best

The new Victoria + Albert Baths website features easy-to-use menus that allow you to quickly get a good feel for each product

Launching Alexandra Vintage

Tuesday 6th September 2011   by Jem

matm has just completed a striking new website for ‘Alexandra Vintage‘ – a new online shop providing a base for expert vintage suppliers across the country to sell their goods.

Alexandra Vintage home page

Alexandra Vintage home page

I had a pretty tight deadline on this project. The site was developed using WordPress – an open source publishing platform powered by PHP – and also included WP e-Commerce customisation, extending out-of-the-box functionality.

The site has been integrated with PayPal Pro which accepts both debit cards and credit cards. PayPal Pro optimises the customer experience by letting shoppers complete the checkout process without leaving the website; it also allows payments by fax, phone or mail and will certainly make Alexandra Vintage’s life easier as the whole PayPal system is managed in one place. Payment online is safe as the site has SSL certificate integration ensuring maximum security.

I have also synced the Alexandra Vintage site with coffeemail – our powerful e-shot system that enables the user to send email newsletters to subscribers.

We also provided the design for the Alexandra Vintage website – Senior Creative Lindsay Crayton-Hardwick said: “We were actually provided with the Alexandra Vintage logo, but we made sure that different elements of the website, such as the background, retained a floral type style.”

New Access Alliance website

Tuesday 16th August 2011   by Stuart Bickerton

matm has completed a new website for Access Alliance – a collaboration of the UK and Ireland’s leading independent regional powered access sales and rental companies. It’s the alliance’s first website and has a number of easy-to-use features designed to help visitors and generate sales for members.

They include:

  • A depot postcode locator – providing a quick and easy way for visitors to find their closest access company
  • An interactive members map – providing visitors with information when they hover their cursor over a company’s name
  • Information on each member company with links to contact pages

Given our indepth knowledge of the powered access sector, Access Alliance asked our PR team to write a good deal of the content as well.

Click on the image to take a look at the site. And remember, if you ever need to hire powered access, you now know where to go.

 

 

Creative design + Web development leads to successful global product launch

Friday 24th June 2011   by Stuart Bickerton

We’re really pleased to have helped Victoria + Albert Baths, in Telford, successfully launch a new style of bath. We souces a new typeface best suited for the product name – Barcelona – and a special swirl design element for web pages and an international mini-brochure.

Our web developers then created the pages on V+A’s website and co-ordinated the online launch. We hope you agree, the results are pretty classy, just like the bath!

 

 

Search engine optimisation – get noticed first with matm

Tuesday 17th May 2011   by Andy Comber

“The figures speak for themselves. But, even without seeing them, this SEO campaign has clearly made an impact, with more customer leads generated. It’s definitely good for our business.” matm client.

It’s good to have a website – it’s absolutely brilliant to have a website that your customers and potential customers actually visit. Most people now always use search engines to go to information they need on the web – even if they know the precise web address they want to visit.

What that tells us is that, if you are in business, it’s vital your website is search engine optimised so when your customers use specific phrases to search for something they want – one of your web pages, promoting your service or product, pops up on the first page of search results.

Here at matm, we can help you optimise your website using carefully written web content and, if you choose, a web news service to ensure your services remain attractive to search engines like Google, Bing and Yahoo.

Click here or on the image above to see the results from a very recent example of our work. You can also view our Web Copywriting and Web News brochure.

 

 

matm cleans up with a five star review for web design and development

Thursday 21st April 2011   by Stuart Bickerton

It’s always nice to get an unexpected pat on the back, don’t you agree? Our web design and development team was certainly pleased to see a website review in the leading trade magazine Essential Kitchen & Bathroom Business.

The magazine’s ‘web doctor’ was reviewing the websites of premium brand kitchen and bathroom suppliers, among them Victoria + Albert Baths, based in Telford. And you’ve guessed it, matm designs, develops and manages the company’s website.

In what is a regular feature, the websites of nine companies were reviewed, picked apart, praised or given a poke in the ribs for their shortcomings. The February edition saw V+A’s website the only one to get the top mark of five out of five stars!

The most discerning critic concluded: “Top marks for simple beauty, teamed with practical touches that mean the consumer will never feel overwhelmed.”

The website has been a labour of love for matm’s senior creative Lindsay Crayton and web developer Jem Turner.

Lindsay said: “We’re very pleased to get such a positive peer review. Our aim with the V+A site has always been to combine clean, high quality design and highly effective functionality – very much like the baths we’re promoting and, it looks like we’re succeeding.”

Indeed. Thank you Essential Kitchen & Bathroom Business – we love you too!

 

Five Star Website Review for V+A - matm

A whole new web development world opens up with WordPress

Thursday 31st March 2011   by Jem

Here at matm we like WordPress. As well as being the world’s biggest web publishing software, it’s:

  1. Coded in one of the most popular web programming languages (PHP) which is backed by a hugely knowledgeable worldwide community
  2. Open source, which means the core code is open to everyone and you’re not reliant on proprietary systems
  3. …and best of all, free! That translates to reduced costs for us which we can pass on to our web clients. Who can argue with that?

When Shropshire-based charity Severn Hospice approached us to build a multi-functional events “shop” into their existing WordPress site, I couldn’t resist the challenge.

Using extensive knowledge of the content management software, shared between myself and developer colleague Richard Pilsbury, we have tapped into user-control functionality built in to WordPress to develop a plugin that allows visitors to register for their very own ‘my Severn Hospice’ profile.

From here, supporters can sign up for events, manage their personal information, register as a team, make a donation, pay in sponsorship money and more. It’s all generated “on-the-fly” using WordPress ‘shortcodes’, meaning maximum extendibility with no programming required by Severn Hospice at all.

Severn Hospice Events Shop plugin preview

If you want to extend your current WordPress website with a bespoke plugin created specifically for your needs, or want to convert your website to WordPress, get in touch. We’re happy to talk through the options with you.