First of all, let’s get something clear.
Corporate identity is not just something for large organisations. It’s an equally relevant concern for small and medium sized companies.
An organisation’s corporate identity shapes and reinforces how people think and feel about an organisation or business, about its services and products, and how loyal they will be to it.
Its visual identity is important for setting the tone of an organisation’s, or business’s, personality, and the way it communicates.
Some businesses let their corporate identities develop in their own way, deliberately or otherwise.
Others see the benefit of actively developing their corporate identity, because they know how important it is to long-term business success.
What’s really powerful is for your corporate identity to convey the right message to the right people (target audience), at the right time.
So those people are more likely to want to buy your product and service, and more likely to recommend you to others.
matm can help you design or refresh your corporate identity so this happens.
We’ve designed corporate identities for companies turning over in excess of £250million and for those turning over £100,000.
In addition, matm can help carry through your corporate identity into corporate guidelines and, where appropriate, brand implementation projects.
Contact us today and see how we can improve your corporate identity
My corporate identity – what do I need to know?
Here’s a few questions worth considering when designing or refreshing your corporate identity:
Who are you? What is your company name? What is your present corporate identity – and its strengths and weaknesses as you perceive them? What do you do? What are your products and services? What is the size of your company and how are you structured?
What markets do your operate in? How do you compete? Do you have any specific advantages over your competition – why? And how are these relevant to your target audience? Who are your competitors and how they communicate to your prospects?
What values do your customers/prospects hold dear? What would customers like to see from you? How do they perceive you at present?
What are your own likes and dislikes of colours and identities? What are the company’s future plans for market development and products? How would you like to be seen / perceived? How would you like to be described by a customer? Any trademarks or no-go areas for your corporate identity?
How will customers and prospects see your identity? Ie workwear, advertising stationery, digital (web, eshots) vehicle livery, promotional items.