matm designer Neil Dicken visited a car show at the Telford International Centre, where he spotted a Shropshire-based company using QR codes.
A QR code is a specific matrix barcode (or two-dimensional code), readable by a dedicated QR barcode reader, camera phone or smart phone. The code consists of black modules arranged in a square pattern on a white background. The information encoded can be text, URL or other data. The company had three in total:
• Contact information (added all forms of contact to your smart phone)
• Video explaining the process and the benefits of using Black Code
• Link to the company’s website
Here at matm we are also incorporating QR codes in design. Most smart phones already have the software to read QR codes, or there are free apps available. Software to create your own QR codes is also available on the web.
Neil said: “I felt it was a great way to give information to visitors at the show, as there’s nothing I hate more than being handed endless leaflets that you later throw in the bin on the way back to your car. With the QR code, I was able to browse the company’s site, view specific information related to my needs and even request a quote.”
matm is already busy including QR codes in promotional material for clients and can also create branded QR codes for marketing campaigns, but if you fancy having a go now, the QR code below is the one from the show. The BBC QR code below is also a great example of how a branded code can look.