We’re loving that! Smart use of augmented reality by Word Lens translates into success

Friday 25th March 2011   by Neil Dicken

It can take time for cutting edge technology to find a useful purpose.

As the saying goes, inventions can come along before their time, says matm designer Neil Dicken at matm, the marketing, design, web development and public relations agency near Telford, Shropshire.

Well, here’s an exception. A clever idea, packaged with clever technology.

Word Lens, from Quest Visual, uses augmented reality to capture text that is placed in front of your smart phone camera and translates it in real time to make the text appear in your chosen language.

Just think, travelling abroad, you can tell instantly what’s on the menu, what the map directions say and which loo to use. Such a simple idea. Such a useful application!