Mobile ads – right message, right person, right time. Sounds familiar, asks matm?

Monday 21st February 2011   by Stuart Bickerton

Here at matm, we found this BBC News report on the explosion of mobile phone ads an interesting video

With social media behomoth Facebook and search engine colossus Google just two players working hard to dominate the advertising dollars of the future, it’s going to be an interesting time.

However, of all the talk of a new era in marketing and advertising the main message is not a great surprise to Stuart Bickerton – MAKE IT RELEVANT