Business Network International, known as BNI, is the UK’s most successful breakfast networking organisation.

It asked matm to raise awareness of its performance-driven networking groups in Staffordshire and Shropshire.

Among a number of PR initiatives, we devised an end-of-year business survey of all BNI members in the two counties, the first of its kind.

From that, we created tailored press releases aimed at different media across the region – giving the views of BNI member businesses on the year ahead.

The story was widely used by news media, both online and in print.

The Stoke Sentinel, Staffordshire’s main daily paper, turned over almost the whole of page 1 of its business news supplement to the story.

The survey also revealed that members generate a third of all new business leads through BNI networking – a strong marketing message.