Telford accountancy firm Columb and Gosling asked us to design and print a customer bulletin giving information about imminent tax changes.
They were aware that tax is one subject that doesn’t get their clients’ juices flowing. So we gave the customer bulletin a friendly but honest title with a strong hook:
Hello. We know tax can be boring. So here are the interesting bits that probably matter most to you.
The aim was to get them reading something they might otherwise chuck in the bin, with the emphasis on “interesting bits”. This was not a customer bulletin that would take long to read.
The message was designed to reflect Columb and Gosling’s straightforward, informative, friendly style, that has seen them grow their customer base so rapidly in recent years.
Our graphic design and copywriting team worked on a colourful, simple style detailing 8 areas of the recent Budget that could affect personal tax liabilities.
Helen Columb, one of the partners at Columb and Gosling, said the customer bulletin hit the mark:
“We had good feedback from the clients. They liked it and found it very informative. It prompted a lot of clients to call us, and then follow up with client meetings, to understand some of the implications – especially about the dividend tax.
“They appreciated us providing them with the information before it affected them, so that we could put changes in place to help alleviate any additional tax that they might have to pay.”
We printed the customer bulletin on a 200gsm silk paper in perfect time for their end-of-tax-year mailing project.
It just goes to show – a good design concept, well executed, can make pretty much anything interesting to read.