QR codes boost for tourism – and for taking a walk to the pub

Tuesday 28th February 2012   by Andy Comber

Here’s an example of how a bit of technology that, a year ago, was hardly heard of, is now so mainstream that it’s being used to help support the villlage pub.

QR codes, which can be scanned using a mobile phone camera to bring up a link to a web page, are being used to boost rural pubs by promoting walks in the countryside.

The Shropshire Hills Area of Outstanding Natural Beauty Partnership has created 12 circular walks that have pubs on each route – and is promoting them using QR codes on posters and beer mats…obviously.