Video for web – it CAN be affordable as well as effective

Thursday 7th October 2010   by Stuart Bickerton

Video is rapidly becoming an essential element of the PR mix, especially for web and mobile media content where it enhances search engine optimisation, SEO, and promotes viral, word of mouth sharing through social media. So whether you are into video blogging – or vlogging as it’s also called – or more conventional video for web, you are in good company.

Our PR manager, Andy Comber, is a former senior television journalist who has years of experience producing and editing broadcast-standard video features. So, in most cases, we can keep video production in-house, saving clients a good deal of money.

At matm, we can now make your high quality blog video, corporate video or promotional video affordable and quick to produce. For example, we’re producing a series of online marketing videos for one client to promote oxygen as a sports and fitness supplement – showing how sportsmen and women benefit from using it.

Triathlete Dan Sims Oxyfit Pt 1 from matm on Vimeo.

Andy says: “The cost of producing video is falling rapidly. For example, in some cases it even makes sense for clients to make the videos themselves and we can advise on how to do that. What always makes the difference is having compelling content that is right for your target audience.”

Now, when matm puts together a conventional PR story for print or web, we can create a video package at the same time. And, in if need be, we can have it edited and ready for use on the same day. Interested? Contact Andy for a chat.