You’ve invested thousands of pounds into your website, your business might even be doing OK, but how do you identify where your visitors are coming from? Do you know if all of your visitors are reaching the information or products they need? How can you tell which pages are working, and which aren’t?
There are a number of IP tracking or web tracking services available for companies who wish to identify a little more detail about who is visiting their website and where they are going (or aren’t going!)
matm uses Google Analytics as standard on all its websites. The industry standard in visitor behaviour analysis, we use it to gain insights into where visitors are coming from, what they’re searching for, how they’re using your website, where they’re leaving and more.
Google Analytics is essential for tracking the success of search engine optimisation improvements, social marketing campaigns, information page effectiveness, calls to action and more.
Talk to matm today about integrating Google Analytics into your website and what to do with all that data.
matm is a platinum partner with Lead Forensics whose technology provides thousands of clients with near real time analysis of their website visitors.
The simple dashboard provides you with a clear view of some of the visitors to your website and also enables you to set up reports and alerts on visitor actions to match your business needs. This type of solution needs to fit carefully within your company digital and sales strategy but has proved to be powerful for a number of our clients.
It is a monthly subscription service with plans available for 1, 2 or 3 years. An initial trial, to evaluate if this product is suitable for you, is available through matm free of charge.
Lead Forensics provides the market-leading tool for B2B lead generation, created with first-hand experience of the challenges faced by B2B Sales and Marketing teams.
Most businesses are making significant investments in website development and strategies to generate traffic, but research shows that only 2% of website visitors actually enquire. Discovering the identity of these anonymous visitors unlocks additional sales opportunities for your business, which you never knew you had.
The Lead Forensics solution gives you the anonymous visitors business name, address, phone number, industry, turnover and employee numbers, as well as the pages viewed on your website. Improve ROI from your online marketing and lead generation activity by using this information to target prospect leads more effectively, based on their behaviour on your website.
Key features of the Lead Forensics tool include;
- Access to full business contact details of your visitors
- Create triggered alerts for specific visitor activity on your website
- Truly measure the volume of traffic to your website and the sources they came from
The Lead Forensics software is easily installed by adding a simple tracking code to your website. The data can be instantly accessed through the online portal, or by integrating it with your CRM platform including Salesforce, Oracle, Sage and Microsoft Dynamics.
For a demo and FREE trial contact us here at matm
Click here for further details on Lead forensics and how it might benefit your business
Have you ever wondered whether or not your visitors are actually interacting with elements on your website? Did you know, for example, that while many websites use interactive sliders as few as only 1% of your website visitors might be using them? [source]
matm offers a premium heat tracking report service to give you a visual guide of where exactly your visitors are clicking and how they’re using the features of your website. Get in touch for a demo and quote on adding heatmap tracking to your website.