Pitching stories and features to journalists is a key skill for public relations professionals. It’s one reason why it businesses use our PR services in Telford – they know we have the know-how and experience to ‘sell’ stories to a wide range of media.

Theraputic hypnotherapist Mark O’Donoghue at Purple Smarties is a case in point. He told us he had the best record for helping people quite smoking in Staffordshire, and among the best in the UK.

He uses special techniques to achieve his success. He can prove his novel method works. And he’s the best at what he does. Potentially, it could give the media  a fresh twist on an age-old problem.

So, we took Mark’s story to a senior journalist we knew well at the Stoke Sentinel, Mark’s local daily paper. We pitched the story, highlighting all its good and newsworthy bits.

And the paper’s features editor said yes. The result was a great feature, with a strong image, over more than a page. With an opportunity to be seen by more than 150,000 local readers.