Interactive web graphics for a national rental company

Hird wanted a way to showcase its specialist lifting equipment online that was both impressive and easy to understand for potential hire customers.

We proposed a series of interactive web graphics that guide users through the “anatomy” of each machine, highlighting key components and how they work.
 
The concept was successfully received and developed into a long‑running series, allowing visitors to click on hotspots around each equipment image to reveal clear, jargon‑free explanations