The Hidden SEO Superpower: Why Schema Markup Is No Longer Optional
Imagine standing in front of two storefronts on the same street. The first has a…
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News and ideas from matm.
Projects, campaigns and practical tips across brand, design, web, PR and print – to help your marketing really work.
Track your search terms and website performance in one dashboard
If you’re responsible for marketing or running a website, keeping track of how well you’re…
Target based bidding on Google Ads is set to change
Google Ads is updating how target-based bid strategies work for campaigns that are limited by…
Why Have Your Google Rankings Dropped? The May 2026 Core Update, Explained
If your search rankings have moved recently, Google’s latest core update is the most likely…
Supporting A Better Tomorrow | Charity Launch Story
When matm joined A Better Tomorrow for their launch event, our team was struck by…
Are you getting the full picture of your website visitors?
Many businesses are still relying on Google Analytics alone to measure their website traffic, but…
What’s Causing February’s “Google Quake”?
Unusual search volatility as SEOs spot signs of an unconfirmed update Over the past week,…
How can adding Cloudflare help my website?
Cloudflare is a powerful service that sits between your website and its visitors. It helps…
No risk of complexity preventing web marketing success
All websites should be easy to use, with visitors able to find the information and…
Designing for Safety: Andy Access Posters for IPAF
Our design skills are being used to improve access platform safety around the world. IPAF…