Targeted media opportunity

PR is a great way to reach specific target audiences. Titles like Tomorrow’s Health and Safety, a popular digital magazine, have a forward plan of issues they want to cover in each edition. In this case, the topic, ‘compliance and risk assessment’, was ideal for the Water Jetting Association to talk about its new single code of practice. There was a publication fee, but it was reasonable. Other titles do not charge. It’s about knowing where to look, what to write and building relationships with editors. Which is what we do.