Web UX Redesign and Booking integration for fitness coaching brand

We were commissioned by Zone Coaching to refresh their website, creating a more focused, user-friendly experience with a clearer journey from landing to enquiry. 

The redesign introduced a streamlined online booking system, making it simple for prospective clients to schedule a 30-minute introductory session. 

Authenticity was central to the project, with all imagery updated to reflect real clients and genuine coaching stories. 

The work was delivered at pace to align with the team’s activity around the London Marathon, ensuring the new site was live at a key moment for engagement.