Star Platforms is an exciting new powered access company that wanted to make a bold entrance to the plant hire world.The company, based in Hertfordshire, wanted a strong, instantly-recognisable brand to help them establish their profile in a highly competitive market.Star Platforms’ management team turned to matm, which has a great deal of experience in the plant hire market, to create its brand identity.
Your Brand MattersThe idea of the brand is central to marketing, That is why many of our clients ask us to work with them to get their branding right.Most of us use the term ‘brand’ in everyday conversation.But it can be misdefined. Many companies also find it difficult to pin down the nuts and bolts of their own brands
Yes, it’s that time of year again. As the embers are being extinguished on the bonfires, some of the UK’s largest retailers begin the roll out of their Christmas TV adverts. The anticipation of these festive adverts now fill our news programs and newspapers at this time, partly as a nod to huge sums of money invested. Retailers plunge seven figure values in the making of their mini masterpieces and purchase airtime of between 4 to 8 times that value.