PR

Professional copywriting as a poetic apology

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I was interested by this article on the BBC website pointing out that apologies aimed at customers following the horsemeat scandal looks very much like poetry, of the Shakespearian kind.


Press release writing service in Shropshire - on the right tracks

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Lanes for Drains got to the bottom of persistent flooding at one of the UK’s largest cement works – and saved the company tens of thousands of pounds it expected to have to spend to cure the problem.Lanes engineers based in Sheffield were called in to investigate the flooding of a railway track on the site of the Hope Valley cement works near Castleton, South Yorkshire.


A press release service in Shropshire for stories that are used - safely

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Want to get a story published about a workshop to learn about risk assessments? Not the most catchy


Old Abe's lessons on professional copywriting and communication

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I'm in the middle of reading Team of Rivals by Doris Kearns Goodwin, the book upon which Steven


10 tips for taking great photographs that promote your business

Posted in PR

It's true that a picture is worth a thousand words, if it is taken properly. With the latest digital


Press release writing service success: Cornbrook Construction

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Here's a press release we prepared for Shropshire construction company Cornbrook Construction about a tie-up with another Shropshire firm Quad-Lock. It was used as the business supplement lead by the Shropshire Star and several other publications.Part of its appeal, I think, is the strong picture. Strong news media photography always helps when pitching a news story. I took the picture myself, saving the client the significant cost of hiring a dedicated photographer. Another benefit of PR from matm!


Press releases - BNI Landlord Success event in Shropshire

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Private landlords face “double whammy” say property expertsProperty experts are holding a special seminar for private residential landlords in Shropshire to inform them that they face a “double whammy” from new Government legislation.


Good PR companies in Shropshire - Matt suggests you try us

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It's really nice when someone says they like what you do. It's even better when that someone is a client.Matt Breakwell at Cornbrook Construction has kindly provided us with a testimonial for the public relations support matm is providing.


The Plebgate Police Federation officers needed good PR advice

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The whole row about what the three Police Federation officers said when they came out of a meeting with the then Government minister Andrew Mitchell illustrates the benefit of having access to good PR advice before speaking to the press.


The benefits of business case studies

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Here's the case for business case studies in one simple story. Not long ago, I was at a client work


Top firm achieves double win after using our business award writing service

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We're really pleased here at matm to have helped another client win two much-coveted and much-deserved business awards.On Wednesday March 19, at a ceremony held at the London Hilton Park Lane Hotel, Lanes Group was announced as winners of the Health and Safety Excellence Award at the Construction News Specialists Awards 2014.


5 tips for writing perfect press releases

Posted in PR

One of the central building blocks of any media campaign is the press release. There are now many ways and places to tell a story. But preparing a press release to send to journalists in a form that will make them go – “Hold the Front Page!” – well, at least show some interest, is a good starting point. There are many things to consider when sitting down to write a press release, so here are 5 of them.


Ed Miliband reinvented - media training advice designed to win elections

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Ed Miliband, the Labour leader, was sounding different on Radio 4's Today Programme this morning. Interviewed by Sarah Montague, there were clear signs that he had changed his approach and style to media interviews. Political leaders are constantly either trying to hone their media interview skills, or are having media training experts trying to do the same for them. Ed seems to have changed his style quite signficiantly.


Communication lessons from the Euro elections - big is not beautiful for the voter

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Nigel Farage says his "dream has become a reality". The UKIP victory in the European elections,


5 reasons why stock photography may NOT be a good idea

Posted in PR

In an earlier post, I was extolling the virtues of using stock photographs in your marketing


7 things you should expect from good business copywriters

Posted in PR

Successful businesses employ professional copywriters, as in-house staff, as consultants, or as a service provided by marketing agencies.They know that, in this highly competitive, fast-moving, digital world, it is vital that they get their message across quickly, clearly and in a compelling way.


8 reasons why election strategies have been dominated by fear

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The 2015 British election campaign, which is about to come to a end, has seen politicians facing a


Great minds - creative photography from Shropshire to Paris

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So the saying goes, great minds think alike: the Daily Mail has published images created by the


PDF newsletters hit the mark

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Building relationships with customers is essential in business, and devices for doing that include eshots, or PDF newsletters.Winning a new customer can take a good deal of energy, so it stands to reason that you'd want the customer to like you, understand fully what services you can offer, and to recommend you to their contacts.


4 reasons why some CEOs communicate like 16-year-olds

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My son has put himself forward to be a senior school prefect. It impressed me greatly. When I was


Leicester City - the power of storytelling

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The strong possibility that Leicester City will win the English Premier League title is one of the biggest stories in world sport.Around the globe, journalists and sports fans are marvelling at the team's achievements.The furore around their success is also a lesson in the power of storytelling - and how people and organisations can gain much more recognition if they can tell stories about their achievments.


6 marketing communications lessons from Rio

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The GB Olympics 2016 team returned from Rio to the UK today - welcomed with the enthusiasm of Caeser