<< back Professional copywriting as a poetic apology

I was interested by this article on the BBC website pointing out that apologies aimed at customers following the horsemeat scandal looks very much like poetry, of the Shakespearian kind.

Whether it is as clever as the experts think or you believe Tesco (your choice) when it says it's entirely coincidental, it is true that professional copywriters put a great deal of thought into what appears to be the simplest scattering of words.

In fact, it takes more skill to write simply and directly than to waffle on in verbose swathes of prose. So I'll stop. And let Juice readers decide for themselves.