Ed Miliband, the Labour leader, was sounding different on Radio 4's Today Programme this morning. Interviewed by Sarah Montague, there were clear signs that he had changed his approach and style to media interviews. Political leaders are constantly either trying to hone their media interview skills, or are having media training experts trying to do the same for them. Ed seems to have changed his style quite signficiantly.
One of the central building blocks of any media campaign is the press release. There are now many ways and places to tell a story. But preparing a press release to send to journalists in a form that will make them go – “Hold the Front Page!” – well, at least show some interest, is a good starting point. There are many things to consider when sitting down to write a press release, so here are 5 of them.
We're really pleased here at matm to have helped another client win two much-coveted and much-deserved business awards.On Wednesday March 19, at a ceremony held at the London Hilton Park Lane Hotel, Lanes Group was announced as winners of the Health and Safety Excellence Award at the Construction News Specialists Awards 2014.
We were delighted when one of Shropshire's leading coach companies, Elcock Reisen, commissioned matm to come up with a new creative brochure design for their 2013 excursion season.Creative brochure design is all about creating an instant impact in a promotional document that is highly practical and easy to use.
Here's a press release we prepared for Shropshire construction company Cornbrook Construction about a tie-up with another Shropshire firm Quad-Lock. It was used as the business supplement lead by the Shropshire Star and several other publications.Part of its appeal, I think, is the strong picture. Strong news media photography always helps when pitching a news story. I took the picture myself, saving the client the significant cost of hiring a dedicated photographer. Another benefit of PR from matm!