It's coming ... 21 April 2015 to be precise. Google's highly-anticipated new algorithm will begin rolling out on that date.Over recent years, website owners and web developers have learnt to take notice when Google makes algorithm changes. Panda (2011) reportedly affected the rankings of almost 12 percent of all search rankings whilst Penguin (2012) affected around 3%, according to Google's own figures.
Yes, it’s that time of year again. As the embers are being extinguished on the bonfires, some of the UK’s largest retailers begin the roll out of their Christmas TV adverts. The anticipation of these festive adverts now fill our news programs and newspapers at this time, partly as a nod to huge sums of money invested. Retailers plunge seven figure values in the making of their mini masterpieces and purchase airtime of between 4 to 8 times that value.
Building relationships with customers is essential in business, and devices for doing that include eshots, or PDF newsletters.Winning a new customer can take a good deal of energy, so it stands to reason that you'd want the customer to like you, understand fully what services you can offer, and to recommend you to their contacts.
The strong possibility that Leicester City will win the English Premier League title is one of the biggest stories in world sport.Around the globe, journalists and sports fans are marvelling at the team's achievements.The furore around their success is also a lesson in the power of storytelling - and how people and organisations can gain much more recognition if they can tell stories about their achievments.