What is an IP Address?

An IP address is a unique identifier that identifies a device on the internet or a local network. It's assigned to your device by your Internet Service Provider and is unique to your location. An IP address is shown as a sequence of four numbers separated by dots, for example: 123.456.78.91.

Step 1: Find Your IP Address

Finding your IP address is easy. Simply visit https://whatismyipaddress.com/, and your IP address will show next to IPv4.

Step 2: Exclude Your IP Address on Google Analytics

To exclude your IP address on the GA4 platform, you'll need to have Administrator access to the account. Here's how:

Log into your Google Analytics account
Click the Admin icon in the bottom left corner

Select Data Streams under the Property menu

Under Web, click on your website

On the pop-up screen, click Configure tag settings

Select Show all in the Settings box to increase the drop-down menu

Select Define Internal Traffic

Click Create
Decide on a Rule Name, for example: matm office
Set the traffic_type_value as internal

Select "IP address equals" from the drop-down menu under IP addresses and add your IP address in the Value box next to it.

If you have multiple business locations to exclude, click Add Condition to add more IP addresses
Click Create in the top right corner

Under Define Internal Traffic, you'll see a list of all the IP addresses excluded from your tracking. This will give you a clearer picture of how your customers are interacting with your website.

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