What is an IP Address?
An IP address is a unique identifier that identifies a device on the internet or a local network. It's assigned to your device by your Internet Service Provider and is unique to your location. An IP address is shown as a sequence of four numbers separated by dots, for example: 123.456.78.91.
Step 1: Find Your IP Address
Finding your IP address is easy. Simply visit https://whatismyipaddress.com/, and your IP address will show next to IPv4.
Step 2: Exclude Your IP Address on Google Analytics
To exclude your IP address on the GA4 platform, you'll need to have Administrator access to the account. Here's how:
Under Define Internal Traffic, you'll see a list of all the IP addresses excluded from your tracking. This will give you a clearer picture of how your customers are interacting with your website.