<< back Excluding IP addresses on Google Analytics

What is an IP Address?

An IP address is a unique identifier that identifies a device on the internet or a local network. It's assigned to your device by your Internet Service Provider and is unique to your location. An IP address is shown as a sequence of four numbers separated by dots, for example: 123.456.78.91.

Step 1: Find Your IP Address

Finding your IP address is easy. Simply visit https://whatismyipaddress.com/, and your IP address will show next to IPv4.

Step 2: Exclude Your IP Address on Google Analytics

To exclude your IP address on the GA4 platform, you'll need to have Administrator access to the account. Here's how:

  • Log into your Google Analytics account
  • Click the Admin icon in the bottom left corner

  • Select Data Streams under the Property menu

  • Under Web, click on your website

  • On the pop-up screen, click Configure tag settings

  • Select Show all in the Settings box to increase the drop-down menu

  • Select Define Internal Traffic

  • Click Create
  • Decide on a Rule Name, for example: matm office
  • Set the traffic_type_value as internal

  • Select "IP address equals" from the drop-down menu under IP addresses and add your IP address in the Value box next to it.

  • If you have multiple business locations to exclude, click Add Condition to add more IP addresses
  • Click Create in the top right corner

Under Define Internal Traffic, you'll see a list of all the IP addresses excluded from your tracking. This will give you a clearer picture of how your customers are interacting with your website.